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April 7, 2014Social Psychology cont’d Conformity & obedience Bad Aggression Genocide Drug use Good Social harmony Prosocial acts Group behavior Other ways our behavior changes in the presence of others Decision-making Performance Behaviors Group decision-making Group polarization = when people of similar view form a group together Discussion within group makes views even more extreme Groupthink = groups trying to solve problems will accept one another’s information & ideas without subjecting them to critical analysis Group performance Social facilitation = individual performance is intensified when others are observing Experts do even better & novices do worse Social loafing = tendency of people in a group to show less effort when not held individually responsible (e.g. group projects) Group behavior Deindividuation = loss of self-awareness & self-restraint in group situations with anonymity or high arousal Social relations Psychological components of how people relate to each other In-groups & out-groups In-group = any group you are a member of Out-group = any group you are not a member of In-group bias = we tend to favor & think highly of our own group Prejudice Hostile or negative attitude toward a group of people based solely on their membership inthat group Includes components that are : Affective (emotional) Behavioral Cognitive Discrimination Unjustified behavior selectively applied to members of a group Stereotype Generalized belief about a group Applied to every member of a group Scapegoat theory Process of singling out one person or group for unmerited blame Hitler blamed Jews for economic crisis in Germany Blaming natural disasters on gays, liberals, atheists, etc. Other-race effect Seeing uniformity in the appearance of other groups May assume other similarities (traits, personality) which leads to stereotypes Just-world fallacy Believing that justice generally happens People get the punishments & benefits they deserve Rich & privileged people earned it / poor & outcast people do not deserve better Attraction Mere-exposure effect = merely seeing someone’s face & name makes them more likeable More likely to develop attraction to someone you’ve seen a lot Opposites might attract at first, but it does not last Types of love Passionate love = intense emotions & passion-filled Companionate love = affection with greater stress on intimacy Helping others Prosocial behavior = action can be intended to benefit another Can be done for own sake or to gain external/internal reward Pure altruism = action intended to benefit another No external/internal reward to helper Why we help : social norms Help because we have been taught to help Reciprocity norm = expectation that people should help, not hurt, those who have helped them Social responsibility norm = expectation that people should help those who are dependentupon them/need help (e.g. disabled, children) Emotional influences on helping Being in a positive mood “Happy people are helping people” More likely to help on a sunny day, near a pleasant smell, etc. Helping prolongs our good mood & makes us look on the bright side Why we help : negative-state relief model Witnessing someone in need of help is distressing Motivated by desire to reduce your own uncomfortable negative emotions Who helps : gender considerations Women are more likely to : Help in relational ways Be long-term caretakers Be involved with religious organizations Give money to religious organizations Hold liberal political views Men are more likely to : Help in heroic ways Contribute money to a campaign/organization/in general Contact an elected official Have membership in political organization Gender roles Women traditionally put in “private” sphere & men put in “public” sphere Who gets helped Attractiveness of person in need Physically attractive people more likely to be helped Friendly people more likely to be helped Charisma of one person can determine how much help other people receive Magic Johnson effect More likely to help those who are similar to us (age, gender, etc.) Who does not get helped Stigmatized groups (addicts, homeless, LGBTQ, HIV/AIDS, etc.) Attribution of responsibility Beliefs about needy person’s responsibility influences helping AIDS from blood transfusion vs. sexual behavior When we are by ourselves when help is needed We trust our instincts that there is a problem We know we are the only ones who can help Bystander effect Step 1 : notice the problem Less likely in large crowd/with distractions/when in a rush Step 2 : Interpret the event as an emergency/decide if help is needed Pluralistic ignorance = belief that if others are not doing anything, probably nothing needs to be done Step 3 : take responsibility Diffusion of responsibility = we feel less compelled because we feel less responsible Step 4 : decide how to help Lack of competence Step 5 : Provide help Audience inhibition Costs exceed rewards Undoing bystander effect Define situation as an emergency (“I need help, it’s an emergency) Prevent diffusion of responsibility (pick out particular bystander: “You need to help me”) Prevent lack of competence (state what type of help is needed: “Call an


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NU PSYC 1101 - Social Psychology cont’d

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