LECTURE OUTLINE FOR MKTG 25010 Marketing Lecture Packet Part 1 FALL 2010 DR MARKS Modified 8 24 2010 1 Introduction to Marketing 25010 I Initial Background information a The Professor and his contact information b The required textbook c Lecture Notes i Why ii Where they are available II Prerequisite III Course Objectives strategies IV Content Delivery a Delivered both b Testing during the semester c Final Exam V Class Website http vista8 kent edu a Important Items to Check Regularly i Announcements ii Calendar iii Discussions iv Mail a A working knowledge of marketing terminology concepts activities and b An understanding of marketing functions within the organization and in the c Knowledge of the ways in which marketing contributes to attainment of the context of external environments organization s objectives and goals d Developed quantitative and qualitative analytical skills to apply marketing concepts theories and tools to solve marketing problems e An appreciation for the global and ethical aspects of marketing 2 v My Grades vi The Point b The discussion boards Marketing Tech Talk Marketing In Action i ii iii Textbook Issues iv Mini test Issues c Other Vista 8 Folders Lectures and Lecture Notes Information about the 2010 Fall Class i ii iii 2010 Fall MKTG 25010 Syllabus VI Grading is based on a 13 mini exams of the final grade and b a comprehensive final examination of the final grade Letter grades Course Avg Course Grade Univ GPA Course Avg Course Grade Univ GPA 92 6 89 6 92 5 86 6 89 5 82 6 86 5 79 6 82 5 A A B B B 4 0 3 7 3 3 3 0 2 7 76 6 79 5 72 6 76 5 69 6 72 5 66 6 69 5 59 6 66 5 59 5 and below C C C D D F 2 3 2 0 1 7 1 3 1 0 0 0 Students who want to become Marketing Majors must earn a C 2 0 or better in this course A C 1 7 does not meet this College of Business requirement The class DOES use the plus minus grading system IMPORTANT NOTE Once the grades are in students get what they have earned I DO NOT make adjustments a because you really really needing a better grade b your being only 3 2 or 1 away from the next grade or for c any reason other than an error in the calculation Asking pleading crying and or offering bribes DO NOT WORK sorry VII Policies a Prerequisite again b Enrollment Should you find an error in your class schedule you have until Sunday September 12 2010 to make corrections UPO offices close FRIDAY at 5 p m Academic Honesty c browse http ec hku hk plagiarism introduction htm 3 browse http www personal kent edu lmarks ethics Plagiarism ppt NOTE The questions for the mini tests are copyrighted and unauthorized reproduction is prohibited d Course Withdrawal Deadline For Fall 2010 the course withdrawal deadline is Sunday November 7 2010 If you need advising assistance you will need to contact an advisor before Friday November 5 as our advising offices are not open on the weekend e Students with disabilities If you have a documented disability and require accommodations please contact the instructor at the beginning of the semester to make arrangements for necessary classroom adjustments Please note you must first verify your eligibility for these through Student Accessibility Services contact 330 672 3391 or visit http www kent edu sas for more information on registration procedures The most common accommodation for this class is additional time for the mini tests and the final exam f Application for Graduation It is your responsibility to apply for graduation before the set deadline If you apply after the deadline you will be assessed a 200 late fee VIII Calculating your final grade The Grade Calculator at http www personal kent edu lmarks MKTG25010 gradecalculator xls or available from Vista 8 0 as a click in the Testing Folder IMPORTANT NOTE ABOUT THE FINAL COURSE GRADE Once we get to finals week all mini tests and extra credit opportunities will have been closed Do them before their deadlines Once the final is taken your Final Course Grade is calculated using the above formula THERE ARE NO CHANGES to final course grades made for being close to the next higher grade nor for only being 1 away from the next higher grade nor for really really needing the next higher grade IX About the Mini Tests a Type of exam b Source of questions c Coverage d Number of mini tests e Available f Number of Questions 4 g Time Limit h Number of Attempts i Which score COUNTS for your grade j First mini test available k Make up policy l Warning 1 m Warning 2 Is this guy for real Comments from others X Cautions a About the mini test scores b About convenience c About the work required d About the course grade e MORE about the work required f About getting behind XI Final Exam a What it covers b What it is c When and where it is taken d About Identification at the final e Make up policy Who does better XII To Succeed a Mini tests b Practice tests c For the final XIII Classroom Policies a Attendance b Classroom Expectations o Participation o Distractions and Electronics o Harrassment c Vista 8 0 Class site d Questions MUST be taken in the College of Business computer labs during finals week or at an approved testing center during Monday through Friday of finals week 5 International Students for whom English is a second language e Courtesy f g University Closings XIV Communications Policy a How to communicate officially Vista 8 0 e mail or to lmarks kent edu IMPORTANT NOTES BEGIN YOUR SUBJECT WITH MKTG 25010 then include the SUBJECT of your message e g MKTG 25010 Question about Mini test 1 b About phone messages XV Extra Credit a Enhanced Learning Extra Credit b Research as Extra Credit XVI The Class Schedule and the Mini Test Schedule in the class syllabus on XVIII Guest Faculty Their names titles and organizations NAME Title Organization XVII Our Guest Faculty Vista 8 a Who b Why i ii 1 Tim Apel 2 Don Kosec 3 Rob Felber 4 Fred Hunt 5 Dan Muller 6 Michele Skinn 7 Gary Trinetti 8 Jim Wise 6 Chapter 1 Creating Customer Relationships and Value Through Marketing I What IS Marketing II Marketing Defined a The American Marketing Association Definition Marketing is the activity set of institutions and processes for creating communicating delivering and exchanging offerings that have value for customers clients partners and society at large http www marketingpower com ResourceLibrary MarketingNews Pages 2008 42 1 MN1 b Some controversy about the definition http www btobonline com apps pbcs dll article AID 20080211 FREE 482594234 1155 ISSUEBEYOND Kosec Importance of Marketing to Time
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