Sensation v. Perception-dedicated sense receptors that detect stimuli within their detection rangephoneme: a sound that us the smallest sounding a language that can be distinguished from other soundsPerceptual schema-believing is seeing;Bottom-up processing: activated by stimulus features (data driven)Top-down processing: concept/construct driven (knowledge based)Gestalt Theory- tend to organize the world the simplest way possible in cohesion (law of pragnanz)• figure ground- 2 faces/hourglass; cannot see them simultaneously (salient)• continuity- 2 half circles/line with squiggle• similarity- x&o in columns instead of rowsSynesthesia- feeling together-> detect one sense in use of another senseGlobal Precedence- finding that large figural info is going to capture our attention faster than detail info and detail info is slower to notice when it is incongruentwith a larger pictureVisual capture- hear sound coming from front of theater even though we know the speakers are behind us; white wine with red food coloring wine tastersexperience taste of red wine-ventriloquist effectInattention/change blindnessagnosia- not recognizing an object or person that we should (visual and tactile identification)1. prosopagnosia- cant recognize faces1. Oliver Sachs- The Man who mistook his wife for a