Sharlene 1Hesse-Biber, “Men & Women, Mind &Body”:“Just as women were demanding more ‘space’ and more equality, the culture’s standards of attractiveness demanded that they shrink.”Naomi Wolf, The Beauty Myth: “The more legal and material hindrances women have broken through, the more strictly and heavily and cruelly images of female beauty have come toweigh upon us.”Anne Ream, “Desperately Seeking the Female Ideal”: “Girls and then women become so busy self-modifying or improving that little time is left over for learning or doing. We have the power to change the world, but it’s too often subjugated to the culturally constructed need to change ourselves.” BEAUTY INDUSTRY STATS- American women spend nearly $7 Billion a year on cosmetics- In 2007, 11.7 million cosmetic surgical and nonsurgical procedures were performed in America – a 500% increasesince 1997- Women received 91% of cosmetic procedures- Most popular cosmetic surgeries for women: Breast Augmentation Liposuction BlepharoplastyCONSEQUENCES OF THE FEMININEBODY IDEAL1By the age of 13, 53% of girls report not liking their bodiesBy the age of 17, this rises to 80% – and stays at the level for women of all agesOver 50% of teen girls report fasting, smoking cigarettes, vomiting and/or taking laxatives to lose weightHospitalizations for children younger than 12 with eating disorders surged 119 percent between 1999 and 200665% of American women and girls have some kind of disordered