Intro to Media and Society 4 17 Production in the TV Industry TV Industry Continued 1 Producing Channel Lineups menu of channels that a cable TV system offers 2 Producing Channels Formats elements that consitutes a channels personality based on attracting particular audiences 3 Producing Programs Producing Lineups TV Tiers Basic TBS TNT Expanded Enhanced Cable 70 channels Specialty Family Tier Disney Nickelodeon Discovery Kids Digital Cable Premium Channels HBO ShowTime PPV and VOD Pay Per View Video On Demand Producing Channels Determining Audience Competition ESPN vs other sports networks Pool of viewers Interest of sponsors Cost of relevant programming Producing Channels Schedule Schedule pattern in which programs are arranged for different day parts Does flow matter Hammock place a show between two successful shows Lead in out with a show with a powerful audience Series set of programs that revolve around the same idea or characters Various stages of testing Producing Individual Programs Pitch Treatment Concept Testing Pilot License TV Ratings Nielsen People meters and diaries Sweeps checking network ratings networks often prepare for sweeps by having a premier or a big episode on the nights of sweeps Ratings percent of people watching program out of all TV households Share percent of people watching program out of all people watching TV at a time Distribution Windows Cable Video on Demand Online Streaming Mobile DVDs Internet
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