Public Relations 1 Some common misconceptions about PR 2 What do YOU think a good explanation definition of PR is Write an answer now before continuing a The P is perception b The R is relation c How is your company viewed by consumers 3 PR is NOT a Socializing with people or politicking b Parties In reality you might go to an award event or something but you re in charge of planning things 4 Sterotypes and Incorrect Terms a Glamour b Manipulation we present our side truthfully in public relations c PR Gimmick P R uses tactics d Spin 5 Instead PR is teacher definition a Managing enhancing and promoting the public perceptions reputation and image of an organization especially by coordinating all communications with the publics and the media b You will be dealing with reporters and your organizations social media c Marketing is about sales PR is about Reputation d You have to learn about journalism in order to work with journalist 6 Official definition a Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics 7 What percent of your time is spent writing in PR a 75 b Writing is the most important skill Writing clearly concisely and directly 8 P words a Plan plan how to handle situations ahead of time b Prevent prevent things from cause the company to have a bad reputation c Promote to make known or publicize mass media Getting a magazine or tv or newspaper etc to mention the company d Persuade persuade people to think more positively e Problem solving 9 Quick video 10 a PR careers 15 Main Elements of PR Work a Research we want to know if people have heard of our company and if so what is their opinion of our company i Charmin toilet paper did research asked consumers if people liked the toilet paper under or over Americans chose by about 70 that they liked it over the top b Media Relations you talk to and deal with reporters that call c Publicity When the PR person will go to the reporter You send out a news release or aka a press release d Employee member relations Internal relations Send out newsletters or weekly emails and communicate with employees e Community relations Ole Miss Oxford FedEx Ole Miss athletics center f Public and Government Affairs when you are trying to influence public policy You do not work for the government but you work with the government Lobbying is part of PR g Counseling Your boss or client on how they should handle a h situation or improve their reputation Issues Management staying on top of the issues in your town state world that is affecting your industry i Financial Relations Investor Relations Stressful but highly paid Industry Relations keeping a good relationship with other j businesses in your industry Like Ole Miss and MSU are competitors yet work together to promote education is Mississippi k Development Fundraising non profit Part of your duties will be fund raising l Minority Multi cultural Relations Hispanics are a minority group that is having a big impact on American businesses now m Special Events and Public Participation planning anything the public will participate in For example a walk a thon award ceremony etc n Marketing Communication When PR works with marketing is called integrated marketing communication o PR work is usually done in steps Research what s the situation Set objectives what is it that you want to achieve Plan strategy and tactics Implement actions and communications Evaluate Results did it work RPIE i i ii iii iv v vi