Media Exposure in the US Wednesday February 20th Gender Role Development Media 2009 average kids 2 5 spend 30 hours a week in front of o Kids and youth see 2000 beer and wine ads on television television game console o Age 6 11 28 hours a week American academy pediatrics every year Music videos lyrics o Oops I Did It Again Men are the NASA workers Girls are sex symbols Video Games o Hitman Advertisement Girls are victims Glorified violence against women o 2007 Content Analysis Images video game characters 83 male characters showed aggression lower for 69 female characters portrayed in sexual manner 39 female scantily clad versus 8 male 30 female more likely to show mix of sex and females versus 1 aggression Male characters aggressive and female are sexually objectified even non gamers o Rate of female to male 14 all characters female o prevalence of playing games 87 younger 70 adolescents play video games Boys play more per day but both sexes are playing Magazines o Advertisements Objectification of women o Magazine Messages to Girls Sexuality Must meet deal with his constant readiness desire be careful of pressure Very little discussion of woman s sexual pleasure Emphasis on virginity loss within relationship Relationships Men are self centered simplistic pushy thickheaded Can t be bossy must give guys space fight urge to push for commitment Woman s goal meet man s needs o Women who read magazines believe Men are driven by sexual urges and are fearful of commitment They need to be more attractive to hold his interest o Messages sent to women in the 60s are the same as they are now o Onslaught Evolution Dove Commercials Television o Lookism Appearance Indicators by Character Gender Sexy attire partial nudity physical beauty higher in female characters than male o Portray casual recreational viewpoint of sex o Courtship and romance based on dishonesty and game playing o Sexual harassment tone ridiculous o Stereotyped roles Almost always made fun of in the media even in the news denigrating tone victim blame not believing If geared toward men looked at as even more Women more portrayed as victims who need to be saved by male character Or portrayed as the evil one or teen boy fantasy Men are portrayed with urgent sexual needs with very little control over them Men are rescuers and in control Always able to get it right in the end National Institute of Mental Health Marriage and family are frequently portrayed as unimportant to television men Male characters in television 50 couldn t tell if married 11 for women Women driven by romantic needs and men sexual o Less prevalent rating Percentage of female characters by release date and Highest in 2006 2009 1 3 in G films women Majority of characters in films are men o Women as creators Occupational title by biological sex Men in the 80 of industry employees Directors writers producers total Sports Media o Broke down portrayal of women in sports media to three Subtle sexualization Where are the photos focused Less subtle sexualization More overt objectification Commentators remarks Vigilant heterosexuality Emphasis on family lives and femininity to imply they are not lesbians Media and Gender Identity What are we learning o TED talk Colin Stokes what movies are teaching about manhood o Portrayal of media doing to boys and men Rate themselves as having a harder time finding intimacy with female partners more they watch One episode of Charlie s Angels Rated women as less attractive that watched Charlie s Angels versus those men that didn t Decrease empathy for real world o Children Synthesized realism Actual morphed with unreal Lincoln Connecticut voting no when they actually voted yes for abolishing slavery Gender Identity o As forming relationship to own identity Bombarded with stereotypical behaviors rather than facts Absorbed these messages about true fem mas May question their identity Harder for children since they can t sort that out