Media Body Image 1 Social Comparison 2 Cultivation Theory 3 Objectification Theory 4 Social Norms Social Comparison Likely to compare themselves to others in order to evaluate self worth 3 Major Motivations evaluate yourself in relationships to others Self evaluation Self enhancement comparing self to lesser individuals downward comparison Self improvement upward comparison can be beneficial Role in Advertising selective exposure study by Knobloch Westerwick Romero 2011 2 Hypothesis if you dissatisfied with your body you are less likely to look at images arti cles ads with the thin ideal body type Body Objectification Theory Frederickson Roberts 1987 Considering body as an object advertisement ads of just legs woman in sexual positions Women feel SHAME from self objectification since you don t look like that model you don t fit the social norm so you have failed as an individual Body shame has a link to eating disorder Frederickson study Social Norms Theory People will rationalize risky unhealthy behavior bc they misperceive that it is nor mal behavior Cultivation theory may lead people to think the thin ideal is normative Why is this dangerous it is no longer an ideal but you think it is a norm eating disorders stem from norm more likely to give attention to the media ideals and more likely to suffer negative Self esteem Self concept for women Low self concept will internalize the thin ideal Women with low self esteem consequences Studies for Men Studies 75 Ideal body type was not what they had 1990 study 34 dissatisfied with their looks Recap The media s thin ideal has been shown to negatively impact women s body satisfac tion Solutions example Victoria Secret New Bra Commercial Nike ads Strong is the new skinny pushing strong ideal example Nike Commercial find your greatness
View Full Document
Unlocking...