Kindle Writers Secret Marketing Advantage Copyright 2012 Bill Platt Your Rights For The Use Of This Product You may not edit change reformat or take credit for the creation of this report All links and recommendations must remain intact and unchanged Additionally you may not sell this report but you can offer it as a Bonus item on a paid product However you are free to give away this report to your readers or visitors as a Bonus a Free Gift or a Free Download You may also forward this report to anyone to whom you believe will benefit from reading it Table of Contents Marketing Your Kindle Books 3 Getting People To Click The BUY Button 5 Your Secret Advantage 10 Marketing Outside of Amazon 12 Build Wide Build Deep 18 Wrapping Up Loose Ends 22 About Bill Platt 24 Bill Platt s Writing Kindle Marketing Products 25 Recommended Kindle Related Products 27 Legal Disclaimers There are no guarantees explicit or implied regarding your success or income level and the authors and WritingPuzzle com bear no responsibility for any of your actions While every attempt has been made to verify information provided in this course the authors and WritingPuzzle com are not responsible for any errors or omissions The reader of this course assumes full responsibility for the use of these materials and information The authors and WritingPuzzle com hold no responsibility or liability for your use or misuse of this information Before undertaking any business enterprise one should consult with an attorney and accountant The authors and WritingPuzzle com bear no responsibility for your failure to seek legal and financial advice Please note that products and services have been included based on research and recommendations by the authors and other respected sources The links in this guide may or may not include affiliates links to recommended resources or other products and or services which means that the vendor may pay a commission to the authors if you buy something after following a link inside of this product Kindle Writers Secret Marketing Advantage by Bill Platt Marketing Your Kindle Books People are always asking me how to promote their Kindle books outside of Amazon Not to be mean but I frequently respond Well how do you promote anything outside of Amazon My point is not to anger the people to whom I am speaking but to open their eyes to what I am talking about here Selling a book online is no different than selling a t shirt a garden gnome a vehicle vacation or business service The only difference between selling the previously described items and selling a Kindle book is that you are going to send your customers to Amazon to pick up their purchase Selling outside of Amazon is easy if you meet the following basic requirements You must have A Sales Page A Payment Processing Solution A Product Delivery System And you must Deliver Potential Buyers Traffic to your Sales Pages Don t try to make your job any harder than it has to be These are the four things that everyone needs in order to sell anything Page 3 Kindle Writers Secret Marketing Advantage by Bill Platt online Everything beyond these four components are just details But the details are what scare you isn t it The hardest part to pull off technically is your Payment Processing and Product Delivery System but fortunately Amazon takes care of those for us Many people think that posting our book titles to Amazon is the end game because Amazon gives us their Payment Processing and Product Delivery System and they give us a bit of Traffic And this kind of thinking is how most Kindle Authors limit their future book sales and financial success as an author Authors write the sales copy for their books then they wait for Amazon to deliver buyers to their sales page But here is an important point Yes Amazon will deliver traffic to your sales pages IF you get the love of Amazon s internal search engine The best information I have found on manipulating Amazon s internal search engine is inside of Colin Phillips The Advanced Kindle Laser Beam Course Yes this is an affiliate link If you don t want to click my link Google the name of the product I am not recommending it just because I can earn a commission from it but because chapters 3 and 4 will show you how to rank your Kindle titles in Amazon in a more reliable manner Amazon will give you free traffic to your sales pages but your sales pages need to tell the story of your Kindle books in such a way as to encourage people to hit the BUY button on the sales page Page 4 Kindle Writers Secret Marketing Advantage by Bill Platt Getting People To Click The BUY Button Writing good sales copy is beyond the scope of what I can cover in this short report but I will share some basic principles with you The first point to remember is that what you write in your sales copy the story that you will tell on your book s sales page should not tell the reader what the book is about but rather why the reader will want to read your book You must absolutely tell the story of your book by showing the reader what your reader will get if they buy your book Another way of saying that is that your readers all have ONE question they want answered when they read sales copy What is in it for me Consider these samples This college professor will teach you how to teach your kids to be better math students 82 of students who have watched this 45 minute DVD and spent an hour a day for two weeks completing the exercises in the accompanying work book have improved their math grades by an average of two letter grades Did you notice that the first example is what the book is about and the second example is what is in it for the reader This book will show you how to improve your relationships with other people Page 5 Kindle Writers Secret Marketing Advantage by Bill Platt Using the 12 principles outlined in this book you will be able to improve the relationships that you enjoy with other people in your love life career and everyday living With practice you will find that your options will open up in your love life as more people become interested in spending time with you and in your career you will find that your improved inter personal relationship skills will deliver to you more job satisfaction more opportunities to increase your salary and possibly even access to promotions that you might not have had otherwise You can write your sales copy about the book or what is in it for the reader The second option is the best option if you want to