DQ 2 What benefits are associated with a business selling on the internet Discuss how the Internet and Web based businesses have changed entrepreneurs strategies What advice would you offer to an entrepreneur thinking of starting an e business There are a lot of benefits that a company may gain by selling on the internet It can reduce costs in printing books and catalogs as well as traditional advertising It can also increase your customer base because consumers anywhere in the world can browse the online store The internet has really changed marketing strategies The days of traditional marketing strategies such as trade shows direct mail telemarketing print TV Radio ads are less effective than internet marketing With internet marketing you can track your website s visitors You can research the visitors search terms and optimize your site for those terms You can also find out conversion rates by comparing the number of visitors your website receives versus the sale numbers If you are running email or ad campaigns you can also easily track the links that have received the most clicks and tailor your campaign accordingly With internet marketing the cost is less than traditional marketing and you are reaching a worldwide audience I think the best advice that I would give is to make sure that you have chosen a good product line and that you figure out inexpensive ways to market your business in order to drive customers to your website Choosing the right product might seem like the hardest thing to do but once you have done that choosing the right marketing campaign is just as important You could make the best lemonade in the world but if you are only selling it in your own backyard then you aren t going to make much money and your e business is going to fail