Monroe’s Motivated Sequence- Never change the order- Persuasive pattern that’s structured in a way to get someone to do something - Mrs. Hanlon’s husband proposed to her using this sequence- Monroe’s Motivated Sequenceo Attention step Introduction- Open with IMPACT - These- Connect with the audience- Speaker credentials- Preview main pointso Need step First main point “Problem”- Use relevance- Identify problem- Evidenceo Most is in this stepo Satisfaction step Second main point “The Solution”- Only come up with one solution- Appropriate for audience- Simple for audience to do, practical- Evidenceo Visualization step Third main point  Use visual imagery- Use words to prompt audience to visual thingso Visualize, picture this, think about it- Think about solution as reality - Positive methodo Talk about positive things- Negative methodo Talk about negative thingso Least effective because it makes us feel bad- Contrast methodo Most effective methodo Start with negative method very shortly and then go into the positive method Explain the benefits to societyo Action step Conclusion Restate these Summarize main points Create closure Call to action- Must be strong and forceful- Raise your voice and get commanding- Create urgency - Compared to informative speecho Attention step Sameo Need step Inform audience about a problemo Satisfaction step Inform audience about solutiono Visualization step Inform audience about visualso Action step Persuade audience Call to action!- That’s what makes it a persuasive