April 9 2014 Public Relations 1 How is PR like unlike compare and contrast a Ads b PR i Paid for time space in media ii Goes to external audiences iii Purpose is to sell products iv Is specialized type i Not paid for Can be in media or social media special events brochures and many others ii Can be external OR internal employees students members iii Purpose is to enhance reputation iv Is broader in scope 2 PR Marketing compare and contrast a PR i Builds relationships with all publics ii Focuses on building reputation iii Main point is to enhance reputation b Marketing i Focuses mainly on customer public ii Focuses on building sales iii Main point is to make money for organization 3 PR Journalism compare and contrast a PR i Tells one side of story Not objective ii Communicates with target public iii Uses multiple ways to communicate b Journalism i Tells all sides of the story Is objective ii Communicates with mass public iii Uses mass media such as newspapers 4 PR Press agent Differences a Press agents or publicists deal only with keeping up with publicity about client b PR is much broader 5 PR is now called Communications a At Ole Miss there is a Communications Office 6 Where do PR people work a Corporations b Non profits c Government d Entertainment 7 PR agencies a Burson Marsteller i One of the leading PR agencies in the world ii Founded by Harold Burson Ole Miss alum 8 To understand PR you must know What is a public a Definition organization i A group of people who affect or are affected by an ii This group can be internal or external 9 Okay so what s a career in PR like a PR professionals must have an unusual combination of skills b They must be both creative and organized and detailed oriented So what do you do in a day in PR 10 a Write organization materials maybe a speech or report b Research public opinion what do people think about your organization c Manage philanthropy 11 Where does journalism come in a Write news releases b Write all types of communications such as speeches 12 brochures website materials c Help journalists get information and story ideas d Answer reporters questions e Edit publications f Take photos shoot video More PR tasks a A Gen Y specialty i Social Media ii Post on it and monitor post like facebook iii Meet with members of publics iv Counsel boss client v Anything that helps your company vi Monitor issues and publicity vii Handle crises 13 IS PR EASY a No way b Can be very stressful Why is it stressful 14 a Dealing with media and deadlines b Dealing with unpredictable publics c Being intermediary between organization and publics d Being responsible for organization company reputation and media coverage What do PR pros do 15 a Picture on Slide 16 Should you become a journalist first a Nope That s old school thinking b PR BEGAN as media relations c Has expanded far beyond The majority of PR pros a Are what kind of person 17 i 70 PR pros are women ii 70 PR students are women 18 Would you be good at PR a Are you good at i Writing ii Organized iii Do you plan ahead Make to do list iv Problem solving v Are you skilled in journalism vi Are you ethical and honest vii Business knowledge viii Creative ix Can you handle stress and deadline pressure x Can you juggle multiple tasks xi Do you have a positive personality xii Expertise in social media xiii Are you good at Researching xiv Good listener xv Are you perceptive and sensitive xvi Can you get along with all kinds of people xvii Public speaking and media interviews Want a job in PR 19 a CNN lists as one of top 50 professions for job and salary b U S Bureau of Labor predicts much faster than average potential growth of 24 by 2018 c Internships are critical