Intro to Media and Society 4 10 Production vs Distribution Film Industry Continued Film Production coming up with ideas finding scriptwriters finding people to get funding making sure it s carried out on time and budget Film Distribution find theaters within which to showcase films Production Coming up with Ideas Books Hooks and Looks Movies based off of other media content books Simple easily summarized narrative hooks Broadly defined characters striking icons and highly quotable lines looks Scriptwriters individuals who create plays for movies with scenes and dialogue Talent Agent individual who represents creative talent Greenlight approval Production Getting the Talent Audition process Backend details Star Salaries Production Getting Money Movie Costs range from 150 000 to 100 000 000 Storylines created to fit budget Investors Bank loans Distribution rights Box office receipts distribution Distribution come out combat piracy Release date based upon the type of film target audience and other films scheduled to Peak times summer Christmas Thanksgiving Day and date simultaneous release for movies in different countries in an attempt to Wide Release 2 000 theaters Platform Release the initial release of a film in a small number of theaters in a small number of areas Executives use this approach when they believe a film has the potential for a wide appeal but needs time for reviews and dicussion to encourage the target audience to go Audience starts small and is intended to grow Exclusive Release the release of a film only to a handful of carefully selected theaters and target audiences Audience starts small and remains small Marketing Movies Pre release research previews responses Prints and Ads Tracking studies track public awareness of film Trailers Publicity and Promos viral ads Word of Mouth Exhibition of New Releases 3 of movie chains control 60 of screens Non Theatrical Exhibition Windows Video rentals Sales Netflix Redbox On Demand Online TV Movie Piracy From bootlegging to digital piracy MPAA Movie Piracy Association of America Movie piracy is the new plague In 2004 nearly of people had illegally downloaded a movie online Industry loses 3 billion in annual revenue Responses theater workers having night vision goggles watermarks delayed releases initiative for theater workers to catch bootleggers