Magazine Industry Continued Intro to Media and Society 3 27 The Reality of the Magazine Industry Declining ad revenues Loss of younger audiences Layoffs magazine closures Competition from Bloggers Tech experts Newsweeklies The Newsweeklies Uncertain Futures Recent changes in Which type of magazine struggles the most Timing Frequency Why wait a week when there are up to speed posts online Content Design Web Presence Niche no longer really exists Responding The Uniqueness of Print History Portability Sensory Experience Fragrances Cosmetic samples Pop ups 3D advertisements Responding Moving Across Platforms matters From magazine to maga brand Tablet Devices Initially considered a savior for the industry Paid content Long form content Exclusive add opportunities Struggles with Apple Relationship to Kindle e readers Platform Agnostic the idea that regardless of a platform medium it s the content that creating products so that the magazine name becomes a brand Even if the print magazine itself ends Example Seventeen Magazine coming out with prom line Media Literacy Depictions of Women 1960s Scholars and feminists began to address problematic depictions of women in magazines
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