Unformatted text preview:

Journ 200, SteppRise of RadioComing out of Great Depression- FREE way to feel connection- Brought people together- Helped people get through rough period- More personal mediumReinforced Radio1) Transfer Radio- Portable2) Car Radio- Allowed people to listen 24/7-Media was everywhere-Helped advertisers -Post WWII idea of mobility New on Radio vs. Print- Radio:o Came relatively lateo WWII big breakthrough - Print: o Issue of credibilityEdward R. Murrow- Reported on WWII  London- Established credibility o Live on war, 1st hand descriptions -Psychological Breakthrough -Has experienced greater change than most media mediums -Television largely outdid radio-Radio appeals around WWI in home format - Telephone came in late 1800s American Marconi (1874)- From Italy, turn of the century- Invented first crude radio systemo Could only send SUPS - Later worked to transmit voiceover radio- Won Nobel Prize in 1909- Founds “Wireless Telegraph Company” at 23o The Titanic carried a “wireless cabin” for sending radio messages to people on landSarnoff- Worked with Marconi’s company in NY during Titanic sinking- Reported names of people who were saved to people of NYWWI Broke Out- US worried of other countries using radio for war- Stopped commercial development of radioo Refocused labor to military radio techRadio Act of 1912- Broadcasting required use of airwaves, frequency, etc.- Government realized it would be chaos with all people broadcasting on same frequency- Required government license to use broadcast systems o Gov’t priority to distress calls from shipso Gov’t gave many money grants for research, tech, patents, etc. 1920: Nations 1st commercial radio station  KDKA- Pittsburgh- Result of 1920 Presidential election - Radio dominated by entertainment early onRadio Act of 1927- Required broadcasters forced to act in public interest, necessity, & convenience- Airwaves need to be sharedo Used for important gov’t businesso Gov’t used radios in crisis in exchange for use of airwavesRadio- Becomes commercial success in ‘20’s - Used for music, originally orchestras o Later used phonographs - Classical & high-class music for rich folk could afford - Advertising used for funding o Originally considered additional price for “radio licenses”o Decided to go with tradition- Sponsorship modelo Advertiser could sponsor entire segmento Ex. General Electric (GE), AT&T, Westinghouse, United Fruit Company- Limited range led to Radio Networkso Allowed better range via


View Full Document

UMD JOUR 200 - Rise of Radio

Download Rise of Radio
Our administrator received your request to download this document. We will send you the file to your email shortly.
Loading Unlocking...
Login

Join to view Rise of Radio and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Rise of Radio 2 2 and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?