Journ 200, SteppRise of RadioComing out of Great Depression- FREE way to feel connection- Brought people together- Helped people get through rough period- More personal mediumReinforced Radio1) Transfer Radio- Portable2) Car Radio- Allowed people to listen 24/7-Media was everywhere-Helped advertisers -Post WWII idea of mobility New on Radio vs. Print- Radio:o Came relatively lateo WWII big breakthrough - Print: o Issue of credibilityEdward R. Murrow- Reported on WWII London- Established credibility o Live on war, 1st hand descriptions -Psychological Breakthrough -Has experienced greater change than most media mediums -Television largely outdid radio-Radio appeals around WWI in home format - Telephone came in late 1800s American Marconi (1874)- From Italy, turn of the century- Invented first crude radio systemo Could only send SUPS - Later worked to transmit voiceover radio- Won Nobel Prize in 1909- Founds “Wireless Telegraph Company” at 23o The Titanic carried a “wireless cabin” for sending radio messages to people on landSarnoff- Worked with Marconi’s company in NY during Titanic sinking- Reported names of people who were saved to people of NYWWI Broke Out- US worried of other countries using radio for war- Stopped commercial development of radioo Refocused labor to military radio techRadio Act of 1912- Broadcasting required use of airwaves, frequency, etc.- Government realized it would be chaos with all people broadcasting on same frequency- Required government license to use broadcast systems o Gov’t priority to distress calls from shipso Gov’t gave many money grants for research, tech, patents, etc. 1920: Nations 1st commercial radio station KDKA- Pittsburgh- Result of 1920 Presidential election - Radio dominated by entertainment early onRadio Act of 1927- Required broadcasters forced to act in public interest, necessity, & convenience- Airwaves need to be sharedo Used for important gov’t businesso Gov’t used radios in crisis in exchange for use of airwavesRadio- Becomes commercial success in ‘20’s - Used for music, originally orchestras o Later used phonographs - Classical & high-class music for rich folk could afford - Advertising used for funding o Originally considered additional price for “radio licenses”o Decided to go with tradition- Sponsorship modelo Advertiser could sponsor entire segmento Ex. General Electric (GE), AT&T, Westinghouse, United Fruit Company- Limited range led to Radio Networkso Allowed better range via
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