3-31-14What is psychology?- The scientific study of human behavior, and the application of the gained knowledgeGoals of psychology- Observe behavioro How do people behave- Explain the behavior o Why do people behave the way they do?o Based on THEORY!- Predict behavioro Predict what will happen next that hasn’t happened yeto Predicting future behaviorTo predict or explain our subject’s behavior, we need:- A theory of personality (what type of personality is this person?)- A theory of the effects of the “social environment”- A theory of motivation (how rewarding is applause? Money?)Areas within psychology “basic research” psychology o Goal: to acquire knowledge o For its own sake!o May not lead to direct application immediately - Biopsychology (behavioral neuroscience): study of brain and behavioro What is autism- Developmental psychology: study of physical, social, cognitive developmento Often don’t develop at the same time- Social psychology: study of social behavioro How we engage with each othero How do we react to social behavior- Cognitive psychology: study of mental processes (language, memory)o Reasoning - Personality psychology: study of determinants of personality “Applied” psychology o Goal: to apply knowledge- Clinical and counseling psychology o Fears, depression, disorders, etc.- Industrial/organizational
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