Shannon Ridge Section 0301 Product that cost over 100 dollars Hunter rain boots 1 Why did you need the product I needed the Hunter rain boots because I need rain boots to walk to class when it is raining while still looking fashionable 2 How did you conduct your information search I did not do a lot of information searching about different types of rain boots I did some non marketing controlled information search because my friends and family recommended the boots I did a little bit of marketing controlled information search as well because the boots were promoted on displays throughout Nordstrom s Also the product label of Hunter boots attracted me 3 How many alternatives did you consider and how did you decide on your selection I did not consider any other alternatives I had been saving up money to buy the Hunter boots 4 Where and how did you make your purchase I went to the Nordstrom s store at Montgomery mall and bought the boots with cash 5 How satisfied were you with the purchase Did you experience any cognitive dissonance I was extremely satisfied with my purchase and became super excited for it to rain so I could wear them I did not have any cognitive dissonance 6 As you reflect on your consumer decision making experience to what extent did factors such as cultural social individual and psychological variables play a role Culture played a little role because in society most people where rain boots when it rains instead of sneakers or flip flops Social factors played a bigger role because the brand of Hunter appealed to me a lot Individual factors played a little role because I am a female and most men do not wear rain boots Saturday September 28th 2 00 PM Kiyoko on Rt 1 2 rolls one California roll one spicy tuna roll California roll 5 dollars spicy tuna roll 5 50 dollars Lunch Satisfied and happy I was so hungry Saturday September 28th 7 00 PM Potbelly s Big turkey sandwich on wheat bread with lettuce tomato mayo 5 50 Dinner Satisfied excited to eat Shannon Ridge Section 0301 Sunday September 29th 2 30 4 00 PM Montgomery Mall Nordstroms Urban Scarf 2 tanktops converse Scarf 21 20 Shirt 29 68 Shirt 41 34 Converse 45 Needed clothes Excited to wear my new clothes Summary On the weekends I tend to spend a lot of money on food because we do not get meals at my house I did not spend any money on food on Sunday because I went home and my parents cooked me lunch and dinner However on Sunday I went to the mall because I needed a new pair of converse and I ended up buying a couple of other things as well When I am at school I do not buy many materialistic things My spending habits change depending on the day whether it s the weekend or not and the location whether I am at school or at home
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