UOPX HCS 490 - Health Care Marketing Information Matrix

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University of Phoenix MaterialHealth Care Marketing Information MatrixThere are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The following matrix is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own.Source of Health InformationType of Health-Related InformationMarketing MessagesHow the Consumer May Assess the Accuracy or Reliability of the Marketing MessagesNews media of the Center of Disease Control Retrieved fromhttp:// wsww.cdc.govInformation available online relating to the latest disease & illness outbreaksIn 2001 CDC played a role in identifying cases of anthrax, tracking exposures and developing response to treat individuals who may have been exposedReview news coverage and newspaper articles that confirm the role CDC had in response to anthraxWebsite relating to TylenolMcNeil-PPC, Inc. (n.d) Tylenol in Tylenol. Retrieved fromhttp:// www.tylenol.com/page.jhtml?id=tylenol/painey/subpure4.incInformation relating to what Tylenol does and how it cure different types of painTylenol is thought to work by elevating the body overall pain threshold, so that you feel less pain. It starts working fast, but won’t irritate your stomach the way NSAIDS sometimes can.Use the product to assess whether it works as statedWebsite relating to Panadol Advance Glaxo Smithkline consumerRetrieved from http://www.panadol.ie/All-products/panadol-advance-arthritis/Information relating to how Panadol relieve different types of painPanadol Advance tablet is used for fast and effective relief of headaches, toothaches, backaches, and rheumatic and muscle pains. Panadol Advance disperses up to five time faster than standard tablets-and still have the safety profile you trust from panadolRead the product label/leaflet and only use as directed.Health Care Marketing Information MatrixHCS/490 Version 21University of Phoenix MaterialHealth Care Marketing Information MatrixThere are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The following matrix is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own.Health Care Marketing Information MatrixHCS/490 Version 22Source of Health InformationType ofHealth-RelatedInformationMarketingMessagesHow the Consumer MayAssess the Accuracy orReliability of theMarketing MessagesNews media of the Center of Disease Control Retrieved fromhttp:// wsww.cdc.govInformationavailable onlinerelating to thelatest disease &illness outbreaksIn 2001 CDCplayed a role inidentifying casesof anthrax,trackingexposures anddevelopingresponse to treatindividuals whomay have beenexposedReview news coverage andnewspaper articles that confirm therole CDC had in response toanthraxWebsite relating to TylenolMcNeil-PPC, Inc. (n.d) Tylenol in Tylenol. Retrieved from http:// www.tylenol.com/page.jhtml?id=tylenol/painey/subpure4.incInformationrelating to whatTylenol does andhow it curedifferent types ofpainTylenol is thoughtto work byelevating the bodyoverall painthreshold, so thatyou feel less pain.It starts workingfast, but won’tirritate yourstomach the wayNSAIDSsometimes can.Use the product to assess whetherit works as statedWebsite relating to Panadol Advance Glaxo Smithkline consumerRetrieved from http://www.panadol.ie/All-products/panadol-advance-arthritis/Informationrelating to howPanadol relievedifferent types ofpain Panadol Advancetablet is used forfast and effectiverelief ofheadaches,toothaches,backaches, andrheumatic andmuscle pains.Panadol Advancedisperses up toRead the product label/leaflet andonly use as directed.Health Care Marketing Information MatrixHCS/490 Version 23five time fasterthan standardtablets-and stillhave the safetyprofile you trustfrom


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UOPX HCS 490 - Health Care Marketing Information Matrix

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