Ad Promo Exam 3 Television Advantages Creativity and Impact Coverage and Cost Effectiveness Captivity and Attention Selectivity and Flexibility Television Limitations Fleeting message 30 seconds or less Cost Low Selectivity Clutter Distrust Negative Evaluation Limited Attention Network Affiliated stations that are linked Purchase transactions are simplified Spot Local non network Commercials shown on local stations Off network syndication reruns First run syndications shows that are produced sold Both are sold distributed by station Spot announcements May be purchased by daypart or adjacency time between shows not during show but between shows Share of Audience Household tuned to show US households using TV the percentage of households watching TV in a specified time period that are tuned to a specific program Program Rating Households tuned to show Total US households the percentage of TV households in an area that are tuned to a specific program during a specific time People Meter electronic measuring device that records what is being watched and by whom Banners Pop Ups Pop Unders ads that appear when you access certain sites companies pay to sponsor a section of the site or the the most common form of ads that appear on web pages they appear as side panels skyscrapers or verticals Sponsorships sponsor provides dollars in return for name association and also provides content There are two types regular and content only when the user leaves the site Interstitials downloading potential customer rather than waiting for them to find it Links ads that appear on the screen while the site s content is allows the website to push information to the a link to a different site that provides related or similar information ads that appear underneath the Web page and become visible Push technologies Ads Search Online Targeted Web 1 0 Organic Web 2 0 Optimization Behavioral Paid Search Contextually Contextual Ads Additional Forms Behavioral Targeting using a range of techniques to improve how based on the targeting of consumers according to targeting online ads to consumers based on their W there are too many forms to cover here but the most ads based on the content of the website on which they the fastest growing form of advertising on the Internet decentralized content and interactivity with information consisted mainly of static sites resulting in a one way flow of a broad range of interactive digital media that exhibit dynamic information provided by users as contributors advertisers pay only when a consumer clicks on an ad or link from a search engine page Also known as search engine advertising their web surfing behaviors appear Rich Media motion through video audio and animation recognized are Podcasting RSS feeds and Blogs Targeting eb searching behavior text ads targeted to the content of web pages u sing programs such as Google AdSense and Yahoo Search Content Placement of ads is determined by content of the web page where they are shown well a site or page gets listed in search engines for specific topics the equivalent of TV commercials but shown on the Net Some are specially created Web commercials while others are the same spots shown on TV Video demand Sports games sports highlights and demonstrations are a few of the many options available Target Hitachi and Honda have all employed them Other ads placed inside video games instant messaging Podcasts and video ads pl aced within blogs used to distribute radio like files for downloading into iPods and other MP3 players National Public Radio and other radio stations now podcast as well based content in a standard way so it can be distributed to multiple websites The Washington Post allows for advertising in its RSS feeds and companies like American Express and Continental Airlines run ads through RSS feeds Blogs consist primarily of periodic articles and other writings normally presented in reverse chronological order They may reflect the writings of an individual a community a political organization or a corporation More widgets virtual and augmented reality and QR codes Social networking and LinkedIn offer low costs and high member engagement companies create their own content to advertise their products social network sites like Facebook Twitter YouTube video clips of various entertainment activities interactive banner ads expandable ads Really Simple Syndication RSS uses XML to organize and format Web Podcasting Webisodes commercials media forms rich on of User generated video sharing mostly free sites where you can upload video clips music videos video blogs and other content and share it with the world Larger organizations have begun posting commercials and other forms of information product assembly instructions troubleshooting guides on YouTube and other sites Banner ads are the most common form of advertising found on the Internet Unfortunately they are not very effective and have low scores on recall and click through rates