Lauren Kurtz Kevin Faranetta Emma Glasgow Erica Woolley Professor Turner BMGT110 FP06 September 15 2009 Development of a Startup Business Plan In today s world going green has become a popular trend For our business we would like to aid University of Maryland in the process of becoming as eco friendly as possible This procedure would entail a series of objectives ranging from providing every student with a free reusable water bottle to producing more recycling bins around campus Our main starting product for this business is focusing on the distribution of free reusable water bottles Every new student freshman or transfer will be given one free water bottle which will be green and have both the Terp Green symbol and also the UMD emblem These reusable bottles will be a standard size with measurement marks for the use in Diners and other food vendors including franchises in Stamp Depending on how much these bottles are filled the student will be charged accordingly Disposable water bottles will be prohibited from being sold in campus run stores and services in order to encourage the wide spread use of the bottles Disposable cups will be provided but at a higher cost in order to discourage use Disposable cups will also be made of recyclable material see section explaining recyclable container requirements Our future objective for this plan would be to install more water fountains across the campus Our secondary product would be recycling bins Again these bins would be green and have both the Terp Green and UMD emblems In order to provide wider convenience across campus we will implement one recycling bin for every 2 garbage bins The bins will consist of four separate drop boxes for aluminum paper plastic and glass Our future objective for this plan would be to have the pickup service for the trash expanded to also pick up the recyclables Our final objective for our business would be a requirement for all campus based services and stores to only provide recyclable containers for take out purchases Due to the fact that many of the franchises in places like Stamp wish to sell containers with their company logo name we cannot unify containers However we can require them to replace all existing containers with recyclable containers As a starting point we will have these three focuses If successful our business would like to expand into other universities across the nation On a smaller scale within the school our future objectives include creating more services under our company These services would include and are not limited to planting trees across the campus implementing sorting belts in dining areas along with hiring staff to sort the trash as is already done in the dining halls and moving towards hybrid public transportation systems Ultimately our objectives are to increase awareness and create a sustainable environment on the campus of the University of Maryland By finding the success here we will be able to provide our services for other campuses and universities to move towards becoming Terp Green
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