Lauren Kurtz Kevin Faranetta Emma Glasgow Erica Woolley 1 Professor Turner BMGT110 FP06 September 15 2009 Development of a Startup Business Plan Going green has become a popular social trend and created many viable business opportunities Our business Terp Green will provide products and services to support the eco friendly efforts of the University of Maryland Terp Green has both short term objectives and is adaptable to grow into broader long term initiatives In the near term we will focus on simple user friendly ways for students and staff to go Terp Green by improving upon already established habits Our main entry product is distribution of free reusable water bottles Every new student freshman or transfer will be given one free green water bottle with the Terp Green symbol and a UMD emblem These reusable bottles will be issued in a standard size complete with measurement marks inside for easy use in diners and food vendors including franchises in Stamp Students will be charged for soft drink dependent upon how much the bottles are filled Disposable water bottles will be initially discouraged and potentially prohibited from being sold in campus stores in order to encourage the wide spread use of the bottles Food services can provide disposable cups but at a higher cost in order to discourage use Disposable cups will also be made of recyclable material see section explaining recyclable container requirements Our future objective for this plan would be to install more water fountains across the campus A secondary service would be re thinking recycling bins Similarly these bins would be bright green and have the Terp Green and UMD emblems In order to provide wider 2 convenience across campus we will implement one recycling bin for every two garbage bins The innovation will be in providing bins that consist of four separate drop boxes for aluminum plastic glass and paper Our future objective for this plan would be to have the university s pick up service workers for the trash expanded to also pick up the recyclables The final product in our initial offerings will be recyclable containers for all campus stores All take out purchases will be required to use only recyclable containers and bags for any purchase Due to the fact that many of the franchises on campus provide containers and bags with their company logo advertising and name we cannot standardize unified containers however we can require them to replace all existing containers with recyclable containers in order to sell their food and services on our campus As a starting point we will have these three focuses If successful our business would like to expand into other universities across the nation On a smaller scale within the school our future objectives include creating more services under our company These services would include but are not limited to planting trees across the campus implementing sorting belts in dining areas along with hiring staff to sort the trash as is already done in the dining halls and moving towards hybrid public transportation systems By implementing and suggesting several easy ways to go green around campus we can reduce our university s waste and enhance eco friendly awareness Rather than printing assignments professors should take full advantage of using e mail to contact students Students should be encouraged to print double sided projects Ultimately our objectives are to increase awareness and create a sustainable environment on the campus of the University of Maryland By building upon the successes at the University of Maryland we will be able to penetrate other university campuses to move toward becoming Terp Green
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