BCOM 13 Tuesday November 12 2019 5 36 PM Report Intro Purpose rationale Scope what is covered and not covered Background relevant background info Body of a report Facts trends Analysis Methods Conclusions Close of the report Summarize key points Restate your conclusions or recommendations Lay out next steps Effective Visuals Makes it easier for the audience follow the data Enhances the message o Persuasion Visuals Don t overload audience with data audience may o Confused o Forget what you said o Tune out Use tables and charts Avoid too many visuals Style and quality adapt to audience Charts Tables useful when you have a lot of numbers or sets of data info Business report Be scientific Present facts Cite research sources Business proposals Meet with DMs before submitting a proposals Gives you a better sense of what DMs need expect Business Flow Clear statement of the business problem Use facts based language Document secondary data research Provide specific actionable recommendations Final thoughts Many decision makers don t like to read detailed BR Make it easy for them to navigate format and charts Executive summary