Unformatted text preview:

Film as Technology Business Art Entertainment and Cultural Product Aspect Detail Meaning Technology Six major developments for reproduction of life in motion Persistence of Vision Still Photography Motion Picture Camera Film Stock The Printer The Motion Picture Projection Business Business Triumvirate Producers distributors exhibitors Transition of films from vaudeville shows to their own venues ie Nickelodeon 1905 Movie Palaces 1914 movie theaters Entertainment Art Art vs Entertainment All art is entertainment but not all entertainment is art Paradoxes of Film as Art Film is collaborative art is mostly the product of individual Technology is impersonal but art is personal Film as a business is driven by profit Film is for masses but art has to challenge and transcend time Film contains seven traditional art forms Literature theater painting dance architecture sculpture music The scientific spirit of the 19th century led to the rise of a number of inventions occurring simultaneously in different parts of the world See page 5 of your readers for the timeline of these developments On page 9 you can find the detailed description of these technologies and optical devices ie Thaumatrope zoetrope etc Try to keep these questions in mind when thinking the business side of the films Why did the movies become so popular What did this popularity lead to What kind of an influence does increasing urbanization have on this popularity What did movies mean to the lower classes Entertainment art aspect of films might affect the technology and the business aspects by instigating technological advancements ie Star Wars Keep in mind that the business aspect might influence entertainment art when economic decisions are prioritized in film making rather than the artistic ones Singin In the Rain Broadway Ballet There is also an industrial aspect to the film as a technology since it requires the collaboration of different agents and elements Cultural Product The social dimension Cultural