Online Content and MediaTrue-False QuestionsMultiple Choice QuestionsFill In the BlanksEssay QuestionsChapter 10 E-commerce: Business.Technology.Society, 4th ed. 1Chapter 10Online Content and MediaTrue-False Questions1. The common notion of "Internet means free information" is being replaced by consumer acceptance of paying for premium content. Answer: True Page Reference: 633 Difficulty: ModerateAACSB: Reflective Thinking2. Internet users actually spend 15%–20% more time reading books, newspapers and magazine,and less time on the phone or listening to radio.Answer: False Page Reference: 634 Difficulty: ModerateAACSB: Reflective Thinking3. The average American spends more time listening to the radio than using the Internet.Answer: True Page Reference: 634 Difficulty: ModerateAACSB: Reflective Thinking4. Internet users consume more media of all types than non-Internet users.Answer: True Page Reference: 635 Difficulty: ModerateAACSB: Reflective Thinking5. The Internet generates about 5% of total media revenues.Answer: False Page Reference: 635 Difficulty: HardAACSB: Reflective Thinking6. Universal standards have meant that the repackaging and distribution of content on the Internet is relatively inexpensive.Answer: False Page Reference: 647 Difficulty: ModerateAACSB: Reflective Thinking2 Online Content and Media7. Offline readership of newspapers is declining.Answer: True Page Reference: 649 Difficulty: EasyAACSB: Reflective Thinking8. The number of people using legitimate music-downloading sites now exceeds the number of users of illegal P2P services.Answer: True Page Reference: 652 Difficulty: ModerateAACSB: Reflective Thinking9. In terms of total online audience, newspapers are the most successful form of online content to date.Answer: True Page Reference: 652 Difficulty: ModerateAACSB: Reflective Thinking10. Few online newspapers have reached break-even operations.Answer: True Page Reference: 653 Difficulty: ModerateAACSB: Reflective Thinking11. Electronic book technology relies on the open standards of the Internet.Answer: False Page Reference: 658 Difficulty: ModerateAACSB: Reflective Thinking12. Printed books are still the fastest-growing delivery platform for text content:Answer: False Page Reference: 660 Difficulty: ModerateAACSB: Reflective Thinking13. Hackers can break most DRM technologies developed to date. Answer: True Page Reference: 665 Difficulty: EasyAACSB: Reflective ThinkingChapter 10 E-commerce: Business.Technology.Society, 4th ed. 314. The entertainment industry is generally considered to be composed of four players: television, Hollywood films, music, and video games.Answer: False Page Reference: 672 Difficulty: HardAACSB: Reflective Thinking15. For movies and television, technology convergence has been hampered by the unwillingness of the movie industry to use digital tools for editing and production.Answer: False Page Reference: 677-678 Difficulty: ModerateAACSB: Reflective ThinkingMultiple Choice Questions 16. Why did the Wall Street Journal purchase Marketwatch.com?a. To increase the amount of advertising pages it has to offerb. To expand its content into an area that it did not previously coverc. To acquire technology that it did not previously possessd. To expand their audienceAnswer: a Page Reference: 629 Difficulty: HardAACSB: Reflective Thinking17. Which of the following online newspapers charges readers a subscription fee?a. New York Timesb. Los Angeles Timesc. Washington Postd. Wall Street JournalAnswer: d Page Reference: 630 Difficulty: ModerateAACSB: Reflective Thinking4 Online Content and Media18. Which of the following three forms of media account for over 80% of the hours spent consuming media?a. Television, radio, Internetb. Television, magazines, Internetc. Internet, radio, and newspapersd. Television, Internet and newspapersAnswer: a Page Reference: 633 Difficulty: ModerateAACSB: Reflective Thinking19. Internet media time is growing at approximately __ per year.a. 5%b. 10% c. 25% d. 50% Answer: a Page Reference: 632 Difficulty: ModerateAACSB: Reflective Thinking20. The average American adult spends almost____ hours a year consuming media of various types.a. 500b. 1000c. 4000d. 8000Answer: c Page Reference: 632 Difficulty: ModerateAACSB: Reflective Thinking21. Which of the following generates the largest share of media revenues?a. Entertainmentb. Television c. Newspapersd. RadioAnswer: b Page Reference: 635 Difficulty: ModerateAACSB: Reflective ThinkingChapter 10 E-commerce: Business.Technology.Society, 4th ed. 522. Which of the following are the top three producers of media revenues?a. Television, consumer Internet and newspapersb. Television, home video and newspapersc. Entertainment, Internet, and booksd. Home video, books and radio Answer: b Page Reference: 635 Difficulty: ModerateAACSB: Reflective Thinking23. The online paid content audience is growing at about ____ a year.a. 6%b. 11%c. 16%d. 24%Answer: c Page Reference: 636-637 Difficulty: ModerateAACSB: Reflective Thinking24. Which of the following is an example of technological convergence? a. iPhoneb. cell phonec. mp3 playerd. stereoAnswer: a Page Reference: 640 Difficulty: EasyAACSB: Reflective Thinking25. All of the following are aspects of content convergence except:a. language.b. design.c. production.d. distribution.Answer: a Page Reference: 640 Difficulty: EasyAACSB: Reflective Thinking6 Online Content and Media26. Which of the following occurs first in the process of media convergence?a. Media integrationb. Media migrationc. Media transformationd. Media maturityAnswer: b Page Reference: 642 Difficulty: HardAACSB: Reflective Thinking27. The merger of AOL and Time Warner is an example of:a. technological convergence.b. content convergence.c. industry convergence.d. industry and technological convergence.Answer: c Page Reference: 643 Difficulty: EasyAACSB: Reflective Thinking28. Which of the following media companies recently purchased MySpace.com?a. AOL/Time Warnerb. Viacom/CBSc. Disney/ABCd. News CorporationAnswer: d Page Reference: 643 Difficulty: ModerateAACSB: Reflective Thinking29. A Hollywood film production company that creates a Web site that contains free content about its forthcoming movies is using which type of revenue model?a. Subscriptionb. Pay-per-viewc. Advertisingd. MarketingAnswer: d Page Reference: 643 Difficulty: ModerateAACSB: Reflective ThinkingChapter 10 E-commerce: Business.Technology.Society, 4th ed. 730. Newspapers have historically used which of