CU Denver MKTG 1000 - MKT1 (22 pages)

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MKT1



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MKT1

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Pages:
22
School:
University of Colorado Denver
Course:
Mktg 1000 - Introduction to Marketing
Introduction to Marketing Documents

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Chapter 10 E commerce Business Technology Society 4th ed 1 Chapter 10 Online Content and Media True False Questions 1 The common notion of Internet means free information is being replaced by consumer acceptance of paying for premium content Answer True Page Reference 633 Difficulty Moderate AACSB Reflective Thinking 2 Internet users actually spend 15 20 more time reading books newspapers and magazine and less time on the phone or listening to radio Answer False Page Reference 634 Difficulty Moderate AACSB Reflective Thinking 3 The average American spends more time listening to the radio than using the Internet Answer True Page Reference 634 Difficulty Moderate AACSB Reflective Thinking 4 Internet users consume more media of all types than non Internet users Answer True Page Reference 635 Difficulty Moderate Difficulty Hard AACSB Reflective Thinking 5 The Internet generates about 5 of total media revenues Answer False Page Reference 635 AACSB Reflective Thinking 6 Universal standards have meant that the repackaging and distribution of content on the Internet is relatively inexpensive Answer False Page Reference 647 AACSB Reflective Thinking Difficulty Moderate 2 Online Content and Media 7 Offline readership of newspapers is declining Answer True Page Reference 649 Difficulty Easy AACSB Reflective Thinking 8 The number of people using legitimate music downloading sites now exceeds the number of users of illegal P2P services Answer True Page Reference 652 Difficulty Moderate AACSB Reflective Thinking 9 In terms of total online audience newspapers are the most successful form of online content to date Answer True Page Reference 652 Difficulty Moderate Difficulty Moderate AACSB Reflective Thinking 10 Few online newspapers have reached break even operations Answer True Page Reference 653 AACSB Reflective Thinking 11 Electronic book technology relies on the open standards of the Internet Answer False Page Reference 658 Difficulty Moderate AACSB Reflective Thinking 12



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