CU Denver BANA 2010 - 1 (7 pages)

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Pages:
7
School:
University of Colorado Denver
Course:
Bana 2010 - Business Statistics

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I TH C NH TRANH C nhi u c ng ty trong ng nh gia v c ng nh c nhi u th ng hi u c nh tranh 30 Nam Ng th ph n Nam Ng II v kh ng ng ng t ng trong nh ng n m 2010 2014 Th ng hi u Knorr chi m tr n 8 v t ng nh trong c c n m 2010 2014 I TH C NH TRANH Trong 5 th ng hi u d n u th tr ng ng nh gia v th c t i 4 th ng hi u thu c ng l n Masan Th ph n c c th ng hi u thu c ng nh gia v trong n m 2011 2014 2011 2012 2013 2014 23 5 23 9 24 3 24 4 Nam Ng II 8 1 8 6 9 0 9 1 Knorr 8 1 8 5 8 7 9 0 Tam Th i T 6 2 6 3 6 2 6 1 Chin su 5 2 5 4 5 4 5 5 Nam Ng I TH C NH TRANH Theo b o c o Nielsen th tr ng n c ch m ang b ki m so t b i c c doanh nghi p n i a T p o n Masan Consumer chi m 43 th ph n c n c Cholimex Food v c c th ng hi u nh Nh ng l nh a h t n m v n thu c v c c doanh nghi p 100 v n n c ngo i nh Ajinomoto Vietnam Knorr Vina Acecook Maggi chi m kho ng 28 th ph n I TH C NH TRANH Ngu n cung s n ph m c a c c nh s n xu t trong n c v n ch a a d ng ch y u l c c lo i x t t ng t t ng c x t mayonnaise hay x t c c m n truy n th ng c a Vi t Nam C c m t h ng n c x t c nh p kh u kh a d ng nh x t BBQ x t n ng x t spaghetti x t th t h m x t cho salad c d ng trong c c m n u v l u Th i Lee Kum Kee H ng K ng v i 25 lo i s t t i Vi t Nam v t c t ng tr ng l 400 trong 7 n m qua do c ng ty n y c ng b I TH C NH TRANH N c s t nh p kh u t Nh t B n t i Aeon N c s t c a c c c ng ty Vi t Nam t i si u th Co opmart C c m t h ng gia v c s



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