Media and Society Midterm 1Study GuideTexts:Understanding Media and Culture 2-3, 5-7, 9-17, 19-23, 25-32, 37-43, 45-51, 54-64, 67-72, 525-38 and 541-8; and Thank you for Smoking. Web sites:AAF Ethics Code, PRSA Code of EthicsPeople and Characters:Marshall McLuhan, Thomas Paine, Johannes Gutenberg, Joe Camel, Nick Naylor, John Katz, Terms and Things:mass media, telegraph, first amendment, propaganda, gatekeepers, tastemakers, propaganda, media literacy, hypodermic needle (direct effects) theory, agenda-setting theory, uses and gratification theory, spiral of silence, aFrank Statement, Federal Trade Commission, creative revolution, Volkswagen and behavioral advertisingConceptsKnow the historical eras (ancient, classical, middle ages, renaissance/ enlightenment and modernity) and which media were prominent in each.Know media that work over time and media that work over space and the implication of each.Know the different types of convergence (economic, organic, cultural, global and technological).Know what studies show about violent media and violent behavior and sexually explicit media and sexual behavior.40 multiple choice or t/f questions – 2.5 pts each question See quizzesMass Media – The vehicles through which messages are disseminated to mass audiences. It also may be a term for industries built as mass media, such as the Internet newspapers, television, radio, movies. Telegraph – for the 1st time, information could travel w out people having to travel w it. IMPORTANT. - could travel faster over larger distances w out moving from where they are (modern era media)First AmendmentPropaganda – Always ask yourself: Are our terms defined well – how do I know this when I see it? ex. How do I know a joke when I see it?KNOW THIS DEFINTION OF PROPAGANDA!*** Definition of propaganda: info that is especially biased or misleading in nature. Used to promote or publicize a political cause or point of view. **** 1. it is information that is biased or misleading (ex. A cook book is not biased or misleading) 2. is used to promote or publicize a political cause or point of viewPropaganda is An attempt to divide people to create a collective group vs a group over thereWe will define ourselves before the other guys define us.People wanted to study the MEDIA EFFECTS after the 2 world wars GatekeepersTastemakersMedia Literacy – Screenshot of FB page – “Wow! Please explain how this is happeneing1 many us citizens work so much and do not receive half of this even in social security benefits”Tina is upset– should others get mad too? Or is this fake news? It is fake news: (it is a Canadian document actually, not American. Converts to much less moneythere and no US social security. Term illegal – would be arrested not being awarded money. Refugees are not illegal… Plus this is for 5 family members not 1 person. Also, just a one time payment, not continuous.)That is the idea of media literacy. How do you find and develop the skillsHypodermic Needle (Direct Effects) Theory – Hypothermic needle model is another name.Media has a direct effect on you  change over night.No credible research on thisAgenda-setting theory – Media aren’t able to tell us what to think, but they are able to direct us toward what to think about.Setting the agenda for the conversation that is going on in the public sphereEx. What is on the front page of the NY Times today? The gateskeepers there decided that these 8 things are the most important. Other journalists read it and pass that along to what they are writing about.Uses and gratification theory – Consumers use media to satisfy specific needs and desires.When you're thinking about this stuff, have to think of supply and demand, not just supply alone. What’s the demand for what? Audience is worth studying too.Spiral of silence – Those who think they hold a minority opinion silence themselves to prevent social isolation, and as the illusion of consensus grows, sodoes the social pressure to adopt the dominant position.Why do people remain silent when they feel strongly about something? Scared? It’s a pretty common thing to be fearful of social isolation.By keeping quiet allows the other opinion to gain traction  more likely opposing ones keep quiet  and so on…..A Frank Statement Federal Trade CommissionCreative RevolutionVolkswagen Behavioral AdvertisingINSTEAD OF THE POST, WATCH ALL THE PRESIDENT’S MEN FOR THE MONDAY AFTER THE MIDTERM. Watergate, Pentagon Papers – all the president’s men is about Watergate (on