UH COMM 1301 - M&S Midterm 1 studyguideTHISONE (4 pages)

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M&S Midterm 1 studyguideTHISONE



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M&S Midterm 1 studyguideTHISONE

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Pages:
4
School:
University of Houston
Course:
Comm 1301 - Media and Society

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Media and Society Midterm 1 Study Guide Texts Understanding Media and Culture 2 3 5 7 9 17 19 23 25 32 37 43 45 51 5464 67 72 525 38 and 541 8 and Thank you for Smoking Web sites AAF Ethics Code PRSA Code of Ethics People and Characters Marshall McLuhan Thomas Paine Johannes Gutenberg Joe Camel Nick Naylor John Katz Terms and Things mass media telegraph first amendment propaganda gatekeepers tastemakers propaganda media literacy hypodermic needle direct effects theory agenda setting theory uses and gratification theory spiral of silence a Frank Statement Federal Trade Commission creative revolution Volkswagen and behavioral advertising Concepts Know the historical eras ancient classical middle ages renaissance enlightenment and modernity and which media were prominent in each Know media that work over time and media that work over space and the implication of each Know the different types of convergence economic organic cultural global and technological Know what studies show about violent media and violent behavior and sexually explicit media and sexual behavior 40 multiple choice or t f questions 2 5 pts each question See quizzes Mass Media The vehicles through which messages are disseminated to mass audiences It also may be a term for industries built as mass media such as the Internet newspapers television radio movies Telegraph for the 1st time information could travel w out people having to travel w it IMPORTANT could travel faster over larger distances w out moving from where they are modern era media First Amendment Propaganda Always ask yourself Are our terms defined well how do I know this when I see it ex How do I know a joke when I see it KNOW THIS DEFINTION OF PROPAGANDA Definition of propaganda info that is especially biased or misleading in nature Used to promote or publicize a political cause or point of view 1 it is information that is biased or misleading ex A cook book is not biased or misleading 2 is used to promote or publicize a political cause



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