Name __Lauren Sutherland____Chapter 161. Describe the four traditional elements of the promotion mix.The four traditional elements of the promotion mix is advertising, personal selling, public relations, and sales promotions.2. What are the three most important advertising media in order of dollars spent?The three most important advertising media in order of dollars spend is TV, direct mail, and digital. 3. What are the seven steps in the B2B selling process?The seven steps in the B2B selling process is prospect and quality, pre approach, approach, make a presentation, answer objections, close the sale, and follow up.4. What are the three steps in setting up a public relations program?The three steps in setting up a public relation program is listen to the public, change policy/ procedure, and inform people you are responsive to their needs.5. What are the sales promotion techniques used to reach consumers?The sales promotion techniques used to reach consumers is coupons, free samples, prizes, catalogs, and displays.6. What sales promotion techniques are used to reach businesses?Sales promotion techniques are used to reach businesses are portfolios, trade show, displays, and sponsorships.7. How are sales promotion activities used both within and outside the organization?Sales promotion activities used both within and outside the organization is coupons, displays, and store demonstrations.8. What is viral marketing?Viral marketing is any strategy that supports the idea to pass on their marketing message to others, creating growth and influence.9. What are blogging and podcasting?Blogging is when you write about a topic, situation, or topic in a blog. While podcasting is making digital recordings of broadcast available for download from a computer or phone.10. Describe a push strategy, a pull strategy, and the pick economy.A push strategy is a promotional strategy that involves taking the product directly to the customer, ensuring the customer is aware of your brand at the point of purchase. The pull strategy motivates customers to actively seek out a specific product and it best for new products. The pick economy is a technique designed to maximizing picking efficiency by combining alternate picking and sweep
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