Name ___Lauren Sutherland___Chapter 151. What is a channel of distribution, and what intermediaries participate in it?Channel distribution is a whole set of intermediaries that join to transport/store goods in their path from producer to consumer. While intermediaries participate with agents,brokers, wholesalers, and retailers.2. Why do we need intermediaries? Describe how intermediaries create exchange efficiency.We need intermediaries since they provide a cheaper way to store, advertise, transport, and relationship build for manufacturers. They create exchange efficiency but cutting down the number of transactions needed for a deal between a manufacturer and retailers.3. How would you defend intermediaries to someone who said getting rid of them would save consumers millions of dollars?How I would defend intermediaries to someone who said something ride of them would have consumers millions of dollars without wholesalers and retailer consumerswould have to perform and tasks of transporting and storing goods, finding suppliers, and establishing communication with them. 4. Describe several examples of the utilities intermediaries create and how they provide them?Some examples of utilities intermediaries crate is form utility (raw materials into product), time utility, (goods available at anytime), place utility (where people want them), possession utility (loans and credit), info utility, and service utility.5. What is a wholesaler and describe their role in marketing?A wholesaler is a person or firm that buys large quantity of goods form various producers or vendors, warehouse them, and resell to retailers. There role in marketingis they carry good to distributors.6. Describe the activities of rack jobbers and drop shippers.The activities of rack jobber and drop shippers is rack jobbers display merchandise vsdrop shippers that solicit orders form retail to wholesale.7. What kinds of products would call for each of the different distribution strategies: intensive, selective, exclusive?The kinds of products would call for each of the different distribution strategies intensive is convenience, selective is shopping, and exclusive is luxury.8. What four systems have evolved to tie together members of the channel of distribution?Four systems have evolved to tie together members of the channel of distribution is corporate system, contractual system, administered system, and supply chains.9. How does logistics differ from distribution?How logistics differs from distribution is how it gets there vs. where it goes.10. What are inbound logistics, outbound logistics, and reverse logistics?Inbound logistics is raw material, info, packaging, good and services to the producer. Outbound logistic finished products to. While reverse logistics brings back products to manufacturer because of
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