UMass Amherst KIN 100 - 289SyllabusSpring18 (4) (3 pages)

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289SyllabusSpring18 (4)



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289SyllabusSpring18 (4)

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Pages:
3
School:
University of Massachusetts Amherst
Course:
Kin 100 - Introduction to Kinesiology

Unformatted text preview:

SPRING 2018 COMM 289 MEDIA PUBLIC RELATIONS PROPAGANDA Instructor Sut Jhally E mail comm387 comm umass edu This is a course about politics Not electoral Politics of Democrats and Republicans but the politics of how powerful interests can shape the world to reflect their priorities We will be looking at how media public relations and propaganda are used to limit the way that we are encouraged to think about the social arrangements we operate within This is also a course about history about how we have arrived at the present through a very particular path Part One ADVERTISING S COLONIZATION OF MEDIA Part One looks at the role of commercial interests in shaping media systems We will focus on the relationship between advertising expenditures and the structure of our present media system We will examine why there is no such thing as a free lunch in terms of the media system and how advertising is coming to be the major influence upon all forms of media Part Two CORPORATIONS PUBLIC RELATIONS Part Two looks at the way that corporations have used public relations to manufacture consent for their interests If advertising is the visible voice of commercial culture then public relations is its secretive twin We will examine the rise of the public relations industry in the early decades of the 20th century and evaluate the role it plays in the way we think about the contemporary world There will be a special focus on the rise of the corporation as an institution and how corporations have used PR techniques to further their goals We will examine the case study of how PR techniques have been used to by corporations to create doubt about the existence of fundamental societal problems such as climate change Part Three WAR MILITARISM PROPAGANDA Part Three focuses on how both corporations and governments use propaganda to further their goals There will be a particular focus on corporate media the rise of the military industrial complex and the way in which government propaganda



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