ISU MKT 230 - CHpter 8 HMWK (4 pages)

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CHpter 8 HMWK



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CHpter 8 HMWK

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Pages:
4
School:
Illinois State University
Course:
Mkt 230 - Introduction to Marketing Management

Unformatted text preview:

1 Read the scenario below and answer the related question that follows the scenario Scenario You are the senior sales and marketing analyst for your company and one of your key responsibilities is to monitor the broader economic environment that your company operates in The sales management team depends on you to alert them to changes in the environment that might lead to a decline in the firm s sales performance Most recently you notice that consumer spending has declined for three consecutive months Your company sells its two main products to producers in the business market The two products are used together to produce a product for the consumer market Based on this information fill in the blanks in the following passages using one or more of the terms provided in the drop down menu Since the decline in consumer spending reflects a decline in consumer demand we can expect business demand to This is so because its demand is We can also expect both of the firm s products to be impacted by this trend because the nature of those products demand is 2 Select the correct business market type from the drop down menu that best fits each description Organizations goals are charitable educational or other non business related Goods and services are purchased for internal use and for the benefit of the organizations constituencies Organizations in this market consider suppliers ability to provide adequate quantities when and where wanted These organizations do not change the physical characteristics of the product Agriculture transportation mining are examples of this type of market Complex buying procedures are in place for public accountability reasons 3 Fill in the blank with the appropriate word that best fits in the statement Relative to consumer purchases business transactions tend to be When two organizations agree to buy from each other they are engaging in A business customer views price as the amount of investment necessary to obtain a certain level of When an



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