UCSB ENVS 106 - Lecture 01 Crashing, Propaganda, Tobacco_POST (10 pages)

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Lecture 01 Crashing, Propaganda, Tobacco_POST



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Crashers Switchers 1 This course is OPEN to all students on Gauchospace Login to Gauchospace Courses Fall 2017 Environmental Studies Env S 106 2 Sign Crasher Roll Sheet at the end of each lecture Those who attend all lectures receive highest priority Switchers don t need to sign on the roll sheet but do need to follow step 3 3 Attend one and only one Week 1 section not week 0 and fill out the section preference sheet If you do not attend a section and sign in the preference sheet you will not be added to the course nor will you be eligible to switch 4 The TA s and I will determine add codes next Thursday and email them out to you NOTE On Posted Slides Hi there I post usually just about every slide we see unless it s redundant or involves overly complicated animations or for some other reason But generally speaking you don t have to worry too much about taking copious notes about slide content Your notes might be better suited to what I and participating students TA s talk about in lecture I put green boxes with white type in the slides Sometimes these don t show up in devices such as phones you should try to view them on a computer let me know if you run into any problems For example if you don t see this green box let me know NOTE On Posted Slides Hi there I post usually just about every slide we see unless it s redundant or involves overly complicated animations or for some other reason But generally speaking you don t have to worry too much about taking copious notes about slide content Your notes might be better suited to what I and participating students TA s talk about in lecture I put green boxes with white type in the slides Sometimes these don t show up in devices such as phones you should try to view them on a computer let me know if you run into any problems For example if you don t see the green box above let me know http adage com article moy 2008 obama wins ad age s marketer year 131810 ORLANDO Fla AdAge com Just weeks before he demonstrates whether his campaign s blend of grass roots appeal and big media budget know how has converted the American electorate Sen Barack Obama has shown he s already won over the nation s brand builders He s been named Advertising bli c u P Propagand s n o i t Rela a Bernays seems to be pretty proud of the fact that the practice of propaganda easily switched terminology to public relations That s one of the brilliant propaganda moves he made propaganda is not really propaganda anymore The distinction between propaganda public relations and mere advertising is less clear than one might think Edward Bernays 1891 1995 The Father of Public Relations i e Propaganda Nephew of Sigmund Freud Utilized third party authorities to help his clients To be fair to Bernays he did write that you should not use Bernays many achievements included his cultural shift in perceptions women smokers He decided to use the psychoanalytic youroftechniques for term torches of freedom for cigarettes and the PR tool of a media stunt getting debutants to walk in the 1929 Easter Parade antisocial purposes displaying their torches of freedom which garnered attention in the media and led to a much broader public acceptance of women smokers Reading Bernays Propaganda which was written before this stunt it might seem as if Bernays also thought he was doing good by liberating women and of course increasing the market for tobacco products a double win in his mind The overall point to be drawn from this is an interesting lead into the book Merchants of Doubt While tobacco companies went full force on misdirection of scientific information beginning in the 1950 s they already had a broad predilection for public relations tactics including their dear adviser Bernays Tobacco Beginning in the 1920 s a new understanding of public relations Utilization for tobacco sales to women Success and continued development of public relations Decades later increasing evidence of the public health danger of tobacco Where do we go from here


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