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UCSB ENVS 106 - Lecture 01 Crashing, Propaganda, Tobacco_POST

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Crashers/SwitchersSlide 2Slide 3Slide 4Slide 5Slide 6Slide 7Slide 8Slide 9TobaccoCrashers/Switchers1. This course is OPEN to all students on Gauchospace. Login to Gauchospace  Courses  Fall 2017  Environmental Studies  Env S 1062. Sign Crasher Roll Sheet at the end of each lecture. Those who attend all lectures receive highest priority.Switchers don’t need to sign on the roll sheet, but do need to follow step 33. Attend one (and only one) Week 1 section (not week 0) and fill out the section preference sheet. If you do not attend a section and sign in the preference sheet, you will not be added to the course, nor will you be eligible to switch4. The TA’s and I will determine add codes next Thursday and email them out to you.NOTE: On Posted SlidesHi there – I post usually just about every slide we see unless it’s redundant or involves overly complicated animations or for some other reason. But generally speaking, you don’t have to worry too much about taking copious notes about slide content. Your notes might be better suited to what I and participating students/TA’s talk about in lecture.I put green boxes with white type in the slides. Sometimes these don’t show up in devices such as phones – you should try to view them on a computer – let me know if you run into any problems. For example, if you don’t see this green box, let me know!NOTE: On Posted SlidesHi there – I post usually just about every slide we see unless it’s redundant or involves overly complicated animations or for some other reason. But generally speaking, you don’t have to worry too much about taking copious notes about slide content. Your notes might be better suited to what I and participating students/TA’s talk about in lecture.I put green boxes with white type in the slides. Sometimes these don’t show up in devices such as phones – you should try to view them on a computer – let me know if you run into any problems. For example, if you don’t see the green box above, let me know!ORLANDO, Fla. (AdAge.com) -- Just weeks before he demonstrates whether his campaign's blend of grass-roots appeal and big media-budget know-how has converted the American electorate, Sen. Barack Obama has shown he's already won over the nation's brand builders. He's been named Advertising Age's marketer of the year for 2008. http://adage.com/article/moy-2008/obama-wins-ad-age-s-marketer-year/131810/“Propaganda”“Public Relations”Bernays seems to be pretty proud of the fact that the practice of “propaganda” easily switched terminology to “public relations”. That’s one of the brilliant propaganda moves he made – propaganda is not really “propaganda” anymore…The distinction between propaganda, public relations, and mere advertising is less clear than one might think…•“The Father of Public Relations”i.e., Propaganda•Nephew of Sigmund Freud•Utilized “third party authorities” to help his clients•To be fair to Bernays, he did write that you should not use your techniques for “antisocial” purposesEdward Bernays (1891-1995)Bernays’ many achievements included his cultural shift in perceptions of women smokers. He decided to use the psychoanalytic term ‘torches of freedom’ for cigarettes, and the PR tool of a media stunt (getting debutants to walk in the 1929 Easter Parade displaying their torches of freedom), which garnered attention in the media and led to a much broader public acceptance of women smokers. Reading Bernays’ Propaganda, which was written before this stunt, it might seem as if Bernays also thought he was doing good by liberating women, and of course increasing the market for tobacco products (a double win in his mind).The overall point to be drawn from this is an interesting lead into the book Merchants of Doubt. While tobacco companies went full force on misdirection of scientific information beginning in the 1950’s, they already had a broad predilection for “public relations” tactics, including their dear adviser Bernays.Tobacco•Beginning in the 1920’s, a new understanding of public relationsUtilization for tobacco sales to womenSuccess, and continued development of “public relations”•Decades later, increasing evidence of the public health danger of tobacco•Where do we go from


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