UCSB ENVS 106 - Lecture 02 Merchants of Doubt Chapter 1_POST (16 pages)

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Lecture 02 Merchants of Doubt Chapter 1_POST



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Lecture 02 Merchants of Doubt Chapter 1_POST

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Pages:
16
School:
University of California, Santa Barbara
Course:
Envs 106 - Critical Thinking About Human-Environment Problems and Solutions

Unformatted text preview:

Smoking Rates and Deaths in Industrialized Countries Thun et al 2012 Naomi Oreskes Erik Conway greenhouse effect the troposphere should experience most of the warming You ll probably want to view this in SLIDESHOW mode for it to make sense Incoming Sunlight If the Earth is warming because of increased solar activity then we would expect to see warming in BOTH the stratosphere and the troposphere BUT the Earth is NOT warming in BOTH the stratosphere and troposphere only the troposphere It follows that the amplified greenhouse effect is the more likely cause of the warming not increased solar activity Animation by Quentin Gee PhD UCSB Environmental Studies Tr ato op sp os h er p h e er e different traces than human caused variability If the Earth is experiencing an amplified S tr Fingerprinting Why is the Earth Warming Natural variability in climate leaves Reradiated Surface Heat Not to scale Ben Santer Involved in human fingerprinting of climate change research to this day Lead Author of IPCC 1995 Chapter 8 Detection of Climate Change and Attribution of Causes Attacked by Op Eds in the Wall Street Journal Defended himself along with many other IPCC Scientists A few years later Santer is reading the paper regarding the tobacco lawsuits Keep the controversy alive Seitz and Singer the same people that attacked Santer s IPCC work Two PR Strategies 1 Funding Opposition Research an extensive body of scientifically well grounded data useful in defending the industry against attacks 2 Psychological Tools in Advertising Psychoanalytic attempt to tap into people s death drive appeal to notions of masculinity Misdirection Appeal to happiness creature comforts that everything You can review the clip on Gauchospace FYI It s Toasted was a slogan by Lucky Strike before the health claims so there s some narrative license going on in the clip is okay but the strategies discussed have been used in multiple PR Advertising strategies Imagine You re a Scientist You re interested in tobacco Some research has come out that perhaps tobacco is linked to cancer You have a large budget to pursue your work What is your main research question CTR Center for Tobacco Research https www industrydocumentslibrary ucsf edu tobacco docs id hjxc0024 Bates Number 504480340 504480342 Presumably your main research question should be inquisitive and open to various possible conclusions You might want to explore mechanisms of cancer or whether or not it actually does cause cancer Depending on the state of the latest science your question will vary However in the case of tobacco the science was fairly well established and yet the research was framed around defending industry interests Text of Tobacco Strategy Document 1969 https industrydocuments library ucsf edu Document The 1950 s Tobacco Strategy Fallacious Move Appeal To Uncertainty Manufacturing Uncertainty There are other potential correlations with cancer stress genetic proclivity other environmental factors Several unanswered



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