PSY 2403-002 Lecture 11Bandura & Mischel: Social Cognitive Learning TheoryI. Backgrounda. Learning principle must account fori. Thinking and regulating behaviorii. Interactions with othersb. Reciprocal Determinism i. All three factors are NOT equalII. Structure-Self Systemsa. Cognitive Structurei. Reference mechanismb. Cognitive Social Person Variablesi. Encoding- “How we see things”ii. Expectancies- “ What we think will happen”1. Behavior-outcome expectancyin the absence of an information about a specific situation, one tends to create “expectancies” based on past experience with similar situations.2. Stimulus-outcome expectancy if event 1 occurs, then event 2 will likely follow3. Self-efficacy expectancy what that person is actually ABLE to do4. Perceived Self-efficacy what a person THINKS he or she can do in various situations.iii. Subjective Values- “ What is worth having or Doing”iv. Self-regulatory systems and plans-“How do we attain our goals?”1. Intrinsic reinforcement2. Extrinsic reinforcementv. Competencies- “What a person knows what he or she is capable of doing” Observational skills we learnThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. PersonPersonEnvironmentEnvironmentBehaviorBehaviorIII. Motivationa. Representation of future outcomesb. Importance of goal settingc. Immediate feedbackIV. Observational Learninga. Model- A movie, person, advertisement etc.b. Processes governing observational Learningi. Attentional aspects of the environment that influence attention1. Physical Characteristics2. Sensory capacity (Blind people behave differently to stimuli)ii. Retentional Processes What is learned by observation is of no value if not retained.1. Experiences are stored “Imaginally or Verbally”a. A cognitive picture of what we experienced (Imaginally)b. Or we retain the words that describe the experiencec. These make the “Delayed Model” possible information gained by observational learning is first translated into behavior long after the time it has been learnediii. Motor Reproduction ProcessesBehavioral productioniv. Motivational Processes “No matter how much one has learned, and no matter what one’s capabilities are, Learning will not be translated into performance unless there is an incentive to do so.1. Reinforcement- either direct or vicariously, provides the information necessary for the development of “Effective Behavior-Outcome Expectancies”a. Bandura’s Bobo Doll  observational learning of