Internet Marketing

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Internet Marketing

Internet Marketing


Lecture number:
20
Pages:
3
Type:
Lecture Note
School:
Washington State University
Course:
Comstrat 380 - (ADVER) Advertising Principles and Practices
Edition:
1

Unformatted text preview:

Comstrat 380 1nd Edition Lecture 20 Outline of Last Lecture I. Broadcast media characteristics II. Who’s listening III. The structure of the radio industry IV. Radio basics V. Radio ad spending VI. Television basics VII. Television Format Considerations Outline of Current Lecture I. Internet Marketing II. What are the functions of internet marcom III. Social media tools IV. Types of online marketing communication V. E-mail marketing VI. Viral marketing VII. Why is the internet advertising growing so fast? VIII. E-media developments and applications IX. Issues in Internet Advertising Current Lecture I. Internet Marketing a. The internet has created new ways to do business b. Many companies sell products online, particularly to the B2B market c. These companies exist only as online businesses. They are internet brands These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.



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