Representing the Boarding Body: Discourse, Power and the Snowboarding Chapter 4.Femininity • Mass and niche media create and recreate multiple discourses of female snowboarders. • How do “snowboarders read (and sometimes resist) different portrayals of female boarding bodies?” (p. 91).Mass Media• Some scholars are critical of women’s subordination in sport as reflected in how female athletes’ bodies are a “source of oppression” as they are “forced” to “appropriately” present themselves via “body regimes” and acceptable forms of femininity (labeled “the female apologetic”)Female apologetic • women who challenge traditional notions of masculinity (such as in sport participation) also apologize (symbolically/culturally) by emphasizing traditional notions of their femininity. • Female apologeticNiche MediaVarious discourses inform women’s snowboarding practices and snowboarding bodies • Heterosexual and traditional femininity discourse powerful in mainstream media • Skills over gender in niche media • Historical context and age of participant/consumer may matterGroup
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