What is Rhetoric?Ancient Greek InfluenceA) Sophists-motivated rhetoricB)Aristotle-father of the rhetoricC) The Rhetoric-3 parts: speaker, audience, speech itself-guided by 2 assumptions1. consider the audience2. use many proofsTypes of RhetoricA) Deliberative Rhetoric-(originally) speaking in the legislature-speakers must convince audience to complete or not complete an action-Future Behavior-Personal identification with audienceB) Forensic Rhetoric-(originally) speaking in court-relies on past behavior-elicit feeling of guilt or innocenceC) Epideictic Rhetoric-speaking in ceremonial situation-Present behavior-praise or blame-virtues and valuesThe 3 ProofsThe means used by the speaker to persuade the audienceA) Ethos – speaker’s credibility-3 C’s: character, competence, caringB) Logos – logical dimension of an appeal-arguments/reasoning, evidenceC) Pathos – emotional dimensions-influence audience’s attitudes toward topic/speakerCieros’s 5 Canons1. Invention –choose the best possible arguments for your case-What’s the best way to convince someone to agree with your argument-creatively choose the facts/evidence that best support your argument2.Arrangement –determine most effective way to organize your arguments-e.g.,i. introductionii. bodyiii. conclusion3. Style – using a certain language to present your argument-word choice, phrasing, imagery, appropriateness, formality4. Delivery – nonverbally (physical & vocal) presenting your arguments-originally the voice, but today we know that other nonverbal behaviorssuch as gestures, use of space, eye contact5. Memory –delivering a speech without notes & recalling important information during a speech-rhetoricians disagreed on the canon of memory and how it should be executed-today, notes for structure are deemed acceptableComm 104 Unit 2 02/18/2015What is Rhetoric?Ancient Greek InfluenceA) Sophists -motivated rhetoricB)Aristotle -father of the rhetoricC) The Rhetoric -3 parts: speaker, audience, speech itself -guided by 2 assumptions 1. consider the audience 2. use many proofsTypes of RhetoricA) Deliberative Rhetoric -(originally) speaking in the legislature -speakers must convince audience to complete or not complete an action -Future Behavior -Personal identification with audienceB) Forensic Rhetoric -(originally) speaking in court -relies on past behavior -elicit feeling of guilt or innocenceC) Epideictic Rhetoric -speaking in ceremonial situation -Present behavior -praise or blame -virtues and valuesThe 3 ProofsThe means used by the speaker to persuade the audienceA) Ethos – speaker’s credibility -3 C’s: character, competence, caringB) Logos – logical dimension of an appeal -arguments/reasoning, evidenceC) Pathos – emotional dimensions -influence audience’s attitudes toward topic/speakerCieros’s 5 Canons 1. Invention –choose the best possible arguments for your case -What’s the best way to convince someone to agree with your argument -creatively choose the facts/evidence that best support your argument2.Arrangement –determine most effective way to organize your arguments -e.g., i. introduction ii. body iii. conclusion3. Style – using a certain language to present your argument -word choice, phrasing, imagery, appropriateness, formality4. Delivery – nonverbally (physical & vocal) presenting your arguments -originally the voice, but today we know that other nonverbal behaviors such as gestures, use of space, eye contact5. Memory –delivering a speech without notes & recalling important information during a speech  -rhetoricians disagreed on the canon of memory and how it should be executed  -today, notes for structure are deemed