2/23/15Unit 6: Introduction to RhetoricContext and rhetoric:Be sensitive to context and purposeMust create speeches with context in mindHistory, world values, locations, settings, etc.Ask yourself “Why am I communicating” (What is my goal)Kairos-ThinkingThere is a right time to deliver a persuasive messagePublic- the commonality among people that is based on consumption of common texts (the audience)Public sphere- a common place where ideas and information are exchanged.Indirect effect- the public nature changes what we talk about and how we talk.Address- the relationship between the speaker and the audience.Audience analysis- our goal is to know enough about our audience to make your ideas clear and meaningful to them.Demographics- age, gender, sexual orientation, race, ethnicity, culture, religion, group membership.Situations- # in audience, physical setting, occasion, disposition toward the topic.Adaptation- connect with the audience by choosing arguments, reasons, examples and speech topics that relate to them.Language and rhetoric:Problematic Vagueness- (VA) a word/expression has imprecise or unclear meaningProblematic Ambiguity- (PA) a word/expression has multiple meaningsClarify the intent- asking for clarification about the intended meaning.Negotiate the meaning- trying to agree on a meaning when there are more than 1.Introduce qualifications- clarify what cases are included/excluded in the claim.Stipulate meaning- establish what a term will mean.Argumentation- the process of giving a reason in support of a claim.Claim- statement that the speaker “claims” to be true, and is seeking to show as true or probably true. It is often called the conclusion.Reasons- parts of arguments that offer support to the truth of claims.Argument- built of claims and reasons.COMM 104 Unit 2 02/23/20152/23/15Unit 6: Introduction to RhetoricContext and rhetoric:-Be sensitive to context and purpose-Must create speeches with context in mindoHistory, world values, locations, settings, etc.-Ask yourself “Why am I communicating” (What is my goal)Kairos- -Thinking-There is a right time to deliver a persuasive messagePublic- the commonality among people that is based on consumption of common texts (the audience)-Public sphere- a common place where ideas and information are exchanged.-Indirect effect- the public nature changes what we talk about and how we talk.-Address- the relationship between the speaker and the audience.Audience analysis- our goal is to know enough about our audience to make your ideas clear and meaningful to them.-Demographics- age, gender, sexual orientation, race, ethnicity, culture, religion, group membership.-Situations- # in audience, physical setting, occasion, disposition toward the topic.-Adaptation- connect with the audience by choosing arguments, reasons, examples and speech topics that relate to them. Language and rhetoric:-Problematic Vagueness- (VA) a word/expression has imprecise or unclear meaning-Problematic Ambiguity- (PA) a word/expression has multiple meanings Clarify the intent- asking for clarification about the intended meaning.Negotiate the meaning- trying to agree on a meaning when there are more than 1. Introduce qualifications- clarify what cases are included/excluded in theclaim.Stipulate meaning- establish what a term will mean.Argumentation- the process of giving a reason in support of a claim.-Claim- statement that the speaker “claims” to be true, and is seeking to show as true or probably true. It is often called the conclusion.-Reasons- parts of arguments that offer support to the truth of claims.-Argument- built of claims and