Paula Newton English 102March 26, 2013Donald A. Norman,The Psychology People and MachinesDonald A. Norman is vice president of advanced technology at Apple Computer, and a professor emeritus at the University of California at San Diego. Donald was the founder chair of the Department of Cognitive Science. He is also the cofounder of Nielsen Norman Group, which is a consulting group that specializes in improving designfor a more human centered experience. Norman is also a author who wrote nearly a dozen books. We all have us technology one way in another to help us when we are having trouble. Technology does not always give us the right answer to what we need. We haveall use our navigation system to give us directions to a place we were going, and it gaveus the wrong direction. Norman examined the development of intelligent systems such as ones found in cars, computers, vacuums, and home entertainment systems, prefer-ring to call them “responsive system”. He does this by explaining the challenges of cre-ating machines.In the future I am sure we all have some crazy idea of what new technology is going to be invented. Some people think their will be talking refrigerataters that tells you when your out of food, or that you don't need to eat certain foods until four weight goes down. Some might think their will be cars that drive by their self and all you have to do istell them where you are going. The truth is that new kind of intelligent machines no longer need people to authorize their action. With the new advance of technology thatpeople are going to have to learn how to use some people wonder how will they learn. Although when you buy new things they normally come with instructions on how to use them and set them up. Most of the time the only way to learn how to use something is by trail and error. The scientific community calls this approach “automagical” automatic plus magical. The manufacturer want us to believe in and trust magic. Even when thingswork it is somewhat discomforting to have no idea of how or why. People are not always allowed to interact with machines is causing a lack of common ground. Their are systems that avoid this danger that suggest rather than de-mand, that allow people to understand and choose rather than confronting them with unintelligible action. The lack of common ground preclude many conversation like