Exploring CommunicationLinear Model of CommunicationInteractive Model of CommunicationTransactional Model of CommunicationLasswell’s Model (1948)Shannon-Weaver Model (1949)Gerbner’s Model (1956)Berlo’s SMCR Model (1960)Westley-MacLean ModelConvergence Model (1979)Models of CommunicationDiagrams OnlyLinear Model of CommunicationMessageChannelSenderReceiverInteractive Model of CommunicationMessageChannelSenderReceiverFeedbackNoiseNoiseTransactional Model of CommunicationCommunicatorCommunicationCommunicatorLasswell’s Model (1948)Shannon-Weaver Model (1949)Gerbner’s Model (1956)Person 1 MEE1EContentSFormSE1Event as perceivedChannels, Media, ControlReflection, Context, AvailabilityPerceptual DimensionMeans &Control DimensionStatement about event SE(Message)Person 2 M2Statement as perceivedEventMessage DestinationMessage SourceBerlo’s SMCR Model (1960)Elements StructureTreatmentContent CodeSeeingHearingTouchingSmellingTastingComm. SkillsAttitudeKnowledgeSoc. SystemCultureComm. SkillsAttitudeKnowledgeSoc. SystemCultureSource Message Channel ReceiverS M C RWestley-MacLean Modelx11A BCx2x1x1x3x3x3x4fCAfBAfBCA = reporter (observer) C = editor (gatekeeper) B = the audience (receiver)f = feedbackxi = informationx1 = messagex11 = modified messageConvergence Model