11 3 Notes Goals and Tasks of Promotion Informing Reminding Connecting Persuading Function of Public Relations Maintain a positive image Educate public Sales promotion marketing activities other than personal selling advertising and public relations that stimulate consumer buying and dealer effectiveness Personal selling Traditional selling o Persuade the buyer into a specific point of view win lose outcome Relationship selling o Long term relationships win win outcome AIDA Concept model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with the message Attention Interest Desire Action Chapter 11 Concept test Simulated labortory market testing not on exam 11 4 global issues Chapter 12 services and nonprofit PSA quality Chapter 13 Build to stock Auto replenishment Cycle stock 4PL Offshoring Supply chain agility Supply chain risk Supply chain Resiliency 3d printing Chapter 14 Atmosphere Data mining Dual distribution utility m commerce shop at home television network Chapter 15 Decoding Encoding Sender Receiver
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