10 29 Notes Types of Channel Relationships Arm s length relationship Fulfills a one time or unique need Parties unable to develop relationship Cooperative relationship Formal contract without capital investment Some parties need more relationship definition Integrated relationship Closely bonded relationship High capital investment Social influences in channels Power Control Leadership Conflict Partnering Retailing all the activities directly related to the sale of goods and services to the ultimate consumer for personal use Classification of Retail Operations Ownership Level of Service Product Assortment Price Classification of Ownership Independent Retailers Chain Stores Franchises Basic Forms of Franchising Product and trade name dealer agrees to sell in products provided by a manufacturer or wholesaler Business format an ongoing business relationship between a franchiser and a franchisee
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