Zeyad Negash MKTG 301 Foreign Corrupt Practices Act FCPA prohibits US corporations from making illegal payments to foreign countries has encouraged some countries to implement their own anti bribery laws Corporate social responsibility a business s concern for society s welfare Sustainability socially responsible companies will outperform their peers it is in business s best interest to find ways to attack society s ills Pyramid of Corporate Social Responsibility Economic base Legal Ethical Philanthropic top Green Marketing Chapter 4 the Marketing Environment Environmental Scanning 1 2 3 4 5 6 Social Demographic Economic Technological Political Legal Competitive VA 1 Business State 3 iPhone Sales don t meet expectations 4 6 Companys shift toward part time workers 27 of houses hold 1 person 1 2 3 New home sales increasing Target price matching to online sellers 6 Amazon sales taking hit in states with online sales tax 5 European court says Google should sensor names 5 Target Market defined group most likely to buy a product Environmental Management when a busness attempts to shape the external environment within which it operates
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