11 10 Notes Advertising Appeals v Advertising Execution Styles Appeals Profit Health Fear Admiration Convenience Fun and pleasure Vanity and egotism Environmental consciousness Executional Styles Slice of life Lifestyle Spokesperson testimonial Fantasy Humorous Real animated product Symbols Mood or image Demonstration Decision in Advertising Monitored media Newspapers Magazines Radio Television Internet Outdoor media Unmonitored media Direct mail Trade exhibits Cooperative advertising manufacturer and the retailer split the costs of advertising Brochures Coupons Public Relations evaluates public attitudes identifies issues that may elicit public concern and executes programs to gain public understanding and acceptance Functions of public relations Press relations Product publicity Corporate communication Public affairs Lobbying Employee and investor relations Crisis management Sales Promotion Consumer Sales Promotion sales promotion activities target the ultimate consumer Trade Sales Promotion sales promotion target to market channel
View Full Document
Unlocking...