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UofL COMM 305 - Exam 4 Study Guide
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Comm 305 1st editionExam #4 Study GuideChapter 9 Videogame: action of the game takes place interactively on screen; the player has direct involvement with the onscreen action to create an outcome. History of Computer and Video games Video games started with pinball machines 1931: Baffle Ball, the first mass produced arcade game created by David Gottlieb 1933: Contact, the first electric pinball game created by Harry Williams 1951: Baer“Make the best TV in the world” Build games into the receivers - developed the first home video game system for Magnavox: Odyssey - (contained the origins of Pong: 1972) 1961: Spacewar, the first interactive computer game -created by students “nerds” at MIT - “let peeps play for free”Bushnell: created Atari 1975: Gunfight: first imported v. game (originated in Japan) 1977: Mattel Toys’ titles such as Missile Attack, Auto Race, and Football played on handheld calculator—sized LED (light emitting diodes) and LCD (liquid crystal display) screens The “Gamer” What is the stereotype of the typical “gamer”?135 Million gamers in USStats about average gamer37 yrs old 29% over 50 yrs old 40% female Adult gamer have been playing for 13 years at least80% who play with families says it brings them together and closerhave lives outside of gaming Scope and Nature of Videogame IndustryGame industry revenues are $72 billion worldwide (US is 1/2)Concentration and globalization are the rule in gaming - Microsoft, Sony, and Nintendo rule most of gaming 3rd party publishers make money for the console distributors (Xbox, Playstation, Wii) Some publishers only supply one console (Ubisoft is Wii only) EA Sports controls 50% of sales There are places for independent developers Since production and marketing costs are rising it is creating a redundancy in titles Trends and Convergence in the Videogame IndustryNew consoles now have more abilities such as playing DVDs and burning CDs, gives them the all-in-one aspect of the console.Home computers users use MMORPGs (massively multiple online role playing games) such as Sims Online and World of Warcraft. The distinction between games and personal computers disappearedGames can be played on cable TV, console, hand-gelds, and cellphones and….Smartphones, tablets, and social networking sitesThe segmented demographics of video gamers have made video games appealing vehicles fro commercial and persuasive campaigns. Advertisers are attracted to online gamesFreemium games advertising serves as in game currencyadvergames playing games about productsAdvocacy games encourage users to interact with policies and other issues Developing Media Literacy 1994 industry established Entertainment Software Ratings Board (ESRB) rating system. Chapter 10Babbage produced the designs for the computer in the mid 1800sColossus was the first electronic digital computerelectronic numerical integrator first full service computer1962- advanced research protocols agency mainframe- large central computer where others are connected to it Minicomputers- relatively large central computers to where others are connected terminally terminals- where computer users work 1977- Apple 2 computer World Wide Web is part of the internet 1998- Digital Millennium Copyright Act- fair use applies to sportInternet freedomsaccess contentUse applications attach personal devicesobtain service plan info nondiscrimination Chapter 111889- first PR firm “Poison” Ivy Lee, modern PR founder Edward Bernays- early pioneer of modern PR- Did work with WWII and Nazi Germany - Two - way communication1906- publicity bureau (Boston) opened to help the railroad industry challenge federal regulations that it opposed 1906- Issued declaration of principles - PR should provide info not stir publicity - practitioners have obligations BEYOND the client The Public Relations society of America established in 194750% of the 90% of stories we read or see originated entirely or in part from the public relations Chapter 12Palmer established the first AD agency in 18411869- F. Wayland Ayer began N. W. Ayer and sons first full service agency factors that related to ad regulation patent medicine addsmuckrackers1914- federal trade commission established Radio was important to advertising ads were an reason radio was able to be kept freeagencies took over radio WW21941- War Advertising Councilpromoted government programs such as war bonds TV commercials let consumers see and hear products for themselves parity products- most brands given category are pretty much the same 1971- National advertising review boardtypes of advertising Industrial- pushing products toward a particular industry National consumer- TV and magazine adsDirect Market- Aimed @ likely viewers, often personalized public service- messages for the public


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UofL COMM 305 - Exam 4 Study Guide

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