COMM 122 1st Edition Lecture 23Outline of Last Lecture I. NewsII. Basic cable vs. Premium channelsIII. ChurnIV. HBOV. Cable channelsVI. TimelineOutline of Current Lecture I. NewsII. Future ImplicationsIII. ProducedIV. DistributedV. ConsumedCurrent LectureComcast and Time Warner Cable: $45 billion, 34 million subscribers, 57% of Internet service- IVote no - FCC decided this was not in the public interest o Not clear what the government will allow to merge Developments in the last 20, 5 years: pace of change is astonishing The future implications for the way programs are:These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- Produced- Distributed - ConsumedProduced: - Mergers of studios and networks- No Fin-Syn- Shifting standards of indecency (Janet Jackson wardrobe malfunction)- More targeted (18-49…or more granular)- More “reality” (cheaper than scripted shows)- Scripted programs more complex/serial (vs. standalone episodes)- We can produce (YouTube, Vine.. dozens more)Distributed:- VCRs allow time shifting (DVD, VOD, streaming intensify); see more of favorites - Cable, satellite, telephone, DVD (Ways to extend communication)- Hundred of channels (but few MSOs dominate; same owners, producers, much off-network syndication)- Standalone online services—CBS All Access, HBO now, Sling (Watch cable networks onHBO by producing skinny bundles instead of paying for cable; hundreds of channels you never watch)—a lot of the small cable channels may disappear- Hulu, YouTube (guaranteeing advertisers a certain amount of viewers), Netflix, Amazon,--original programs, upfronts- 25 years ago: industry uncertainty over cable vs. satellites- 500 channels (what we have now)… or one channel where everything on DemandConsumed:- Higher technical quality (HD, 3D, 4K, surround sound)- Flexibility (not as much appointment viewing)—On Demand, On-line, DVR- Mobility—take with you- No need for appointment viewing- Still shared, family viewing experience- Do social media/ second screen multi-experienceLive TV still dominated time shifted viewing (however, there is a huge drop of live TV watching)DVD is the fastest spreading technology—0 to 50% in 5 years- DVRs didn’t stabilize- DTVs didn’t not, finally now (by law)—HD, 3D, 4K - Thousands of channels or only one?- Convergence of technological and corporate - As these new forms of distribution develop, is scarcity a problem? Yes spectrum space is still an issue- Does the public interest play a role? In the Comcast and Time Warner situation it did—for individual stations, not so focused on public interest—more De regulation - Net neutrality?- Broadcast networks used to have 90% of the audience now they get 35%-45% of the audience- “Programming”—we think there is choice however choice