Concrete Observations: The dominant image is of a little boy with war paints on his face and a very serious look on his face. Red and black are the dominant colors because those are the colors of the war paint. The little boy’s expression seems too intense for his innocent age. The picture is cropped so that the only thing showing is the boy’s head. Inferences: Red and black are often associated with times of war as they are both very intense and suggestive of power. The boy looks like he is way ahead of his years.The initial purpose of the intense picture is to sell more magazines. This is the purpose of all magazine covers. The sender is trying to intrigue the receiver enough to purchase the magazine. This boy looks like he has a story to tell and that’s exactly what the sender wants to portray to the potential buyer of the magazine; that the boy has a story to tell and the story is only available after you purchase the magazine. The main rhetorical influence in this image is based on pathos because the cover is attempting to stir up interest and an emotional reaction in the buyer.Summary: In summation, the ultimate goal of any magazine article is to sell more copies. This cover photo does an amazing job of drawing in the interest. It has a young boy with such an intense stare, which is controversial in and of itself because innocence and war are the total opposite. The National Geographic is one of the most popular factual magazines in the world, so the ethos is a huge role in this because people all around the world already trust the credibility of this magazine. The pathos is used to draw in the curious eyes of the potential consumer by putting a piercing image on the front cover and stirring up emotion in the receiver of the message. The logos is assumed to be discovered inside of the