COM 259 1st Edition Lecture 17I. Internal Relationsa. Corporate Social Responsibility i. Diversity in hiring ii. Reasonable ROI iii. Meet strategic objectives that provide for long-term growth and competitiveness iv. Comply or exceed government regulations v. Set aside a reasonable amount for philanthropic purposes vi. Maintain comparable operating standards in every country where they do business vii. Participate actively in public policy process b. Corporate financial relations i. Most demanding and least forgiving job in the organization because:1. Financial public relations serves many clients with different expectations and always tight deadlines2. Zero-defect operation3. Financial community speaks its own dialect4. Bear markets-and the dissatisfied investor class5. Some check stock price once a week-others every hour-anytime there is a 3% dip- why?6. Highly confidential information requires discretion7. Answer questions about CEO salary and perks8. Mergers, acquisitions and divestitures-loaded with SEC confidentiality implications and the need for formal shareholder approvalc. Business Misconduct i. commonalities among the top 3 crises: 1. companies slow to accept responsibility for events 2. executives not accessible to explain company actions or appeared insincere or uncaring 3. third parties expanded and prolonged event coverage to drive their own agendas 4. the 'always on' news nature of social media d. Cultural Competence i. Culture- “ a system of shared values, beliefs, ideas and learned patterns of behavior, explicit and implicit, which a people use to interpret the world. Art, literature and history of a society, but also less tangible aspects such as language, attitudes, prejudices and folklore can impact a persons’ culture. These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Cultural identity influences how a person behaves and acts, what they believe and what they actually know . . .” ii. competence - 1. Gaining cultural competence is a process 2. In order to achieve higher levels of competence, it is helpful to engage inself assessment 3. Self assessment provides direction for improvementiii. destructiveness 1. The negative end of the spectrum 2. Refers to the blatant attempts to destroy the culture of a given group 3. Assumes that one group is superior over another 4. Acknowledges only one way of being and purposefully denies or outlawsany other cultural approach iv. cultural incapacity 1. The capacity is lacking to be responsive to different groups, though not intentional 2. Ignorance and unfounded fear is often the underpinning of the problem 3. Failure to recognize when mistreatment is due to cultural differences and there by perpetuating its occurrence v. cultural blindness 1. Blindness or ignorance of cultural differences 2. Perceives of themselves as “unbiased” 3. The believe that culture makes no difference in the way a person or group acts or reacts 4. Fosters the assumption that we are all basically alike so what works withmembers of one group will work with members of all other culturevi. pre-competence 1. Movement toward cultural sensitivity 2. Actively pursues knowledge about differences and attempts to integrate this information into delivery of services 3. Recognizes that cultural differences exist but those differences are acknowledged as “differences” and nothing more 4. Learning and understanding of new ideas is encouraged along with solutions to improve performances or services vii. cultural competence 1. The capacity to function in an effective manner within the context of thetargeted group 2. Acceptance and respect of differences 3. Continual expansion of knowledge about the target group 4. Actively seeks advice and consultation 5. Committed to incorporating new knowledge and experiences into a wider range of practice viii.proficiency 1. The positive end of the spectrum2. Proactively regards cultural differences 3. Promotes improved cultural relations among diverse groups 4. Holds culture in very high esteem 5. Regarded as a specialist in developing culturally sensitive practices II. Cultural Competence a. Power -The ability to achieve aims or further the interests you hold even when opposed by others; or as the ability to impose one’s will on others, even if those others resist in some way. b. privilege -An unearned right, advantage or immunity granted to or enjoyed beyond the common advantages of all others; an exemption in many certain cases from burdens of liabilities.i. Inequities and discrimination occur when power and privilege are not equally shared by all members of societyii. Legislative attempts to level the playing field have not always been successful1. Inequities that are part of a society’s structure or system are not always adequately addressed by laws2. Laws have no power when addressing invisible privilegeiii. Lawmakers have attempted to address imbalance iv. This is often met with resistance1. Women’s suffrage movement was met with great resistance and required a constitutional amendment to allow women to vote2. Current debate allowing gays and lesbians the right to marry has met with opposition, including an attempt to pass an amendment banning gay