MGMT 105 1st Edition Lecture 23Outline of Last Lecture I. Distributing and Promoting Products Outline of Current Lecture I. Review for Exam 4Current Lecture- Transportation Modeso Truck: less packaging and breakage; faster in cityo Plane: expensive; quick delivery (ship seafood to Utah)o Water Carriers: the slowest but cheapest way to transport somethingo Railroad: (“piggyback”) agricultural productso Pipeline: unaffected by the weather (oil and water)o Digital Transmission- Lysol used to be used in feminine hygiene but now clearing product- Cigarettes used to be promoted by health professionals- Personal Selling: selling the product 1-on-1- What’s the most critical stage in personal selling?o Closing the sale- Sales Promotion: short-term promotional activity designed to encourage consumer buying, or cooperation from distributors o Coupons senior citizens look for this is in the Sunday papero Premium: gift with purchase Tiffany’s child a 2 karat diamond necklace with a tickle-me Elmoo Point-of-Sales Display “end cap” of aisle; baby diapers and hair dryers - Public Relations: good reputation of the company- Publicity: attract public attention- Television is the highest percentage of advertising outlays and most expensive- Direct mail – the biggest weakness is it’s easily discarded- Newspapers – a very wide coverage, but easily discarded and flexibleThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- Magazines are highly segmented- Radio has a variety of ready market segmentation (musical, concert)- Internet targets an audience; easy to ignore- Outdoor – inexpensive, difficult to ignore, repeat exposure but gives limited info and little control over audience- Advocacy Advertisement: “Billboard to toast a friend” and the other side of the billboard has a car lit in flamesMost powerful means of advertising is word of
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