DOC PREVIEW
TAMU MGMT 105 - Principles of Marketing (Continued)
Type Lecture Note
Pages 2

This preview shows page 1 out of 2 pages.

Save
View full document
View full document
Premium Document
Do you want full access? Go Premium and unlock all 2 pages.
Access to all documents
Download any document
Ad free experience
Premium Document
Do you want full access? Go Premium and unlock all 2 pages.
Access to all documents
Download any document
Ad free experience

Unformatted text preview:

MGMT 105 1st Edition Lecture 20Outline of Last Lecture I. Principles of Marketing – Marketing Processes and Consumer BehaviorOutline of Current Lecture II. Principles of Marketing – Marketing Processes and Consumer Behavior (Continued)Current Lecture- Consumer Buying Process *PowerPoint picture*o stages of the consumer buying process Problem/need recognition (need to replace old shoes) Information seeking (search for shares, styles, prices, opinions of others) Evaluation of alternatives (which are comfortable/affordable? how will others react to them?) Purchasing decisions (choose rationally or emotionally) Post-purchase evaluation (observe reactions of others, test durability, compare with older shoes)- What is a product?o product features: tangible and intangible qualities that a company builds into its productso value package: product marketed as a bundle of value adding attributes, including reasonable cost- Categories of consumer products *PowerPoint picture*- Product life cycle *PowerPoint picture*: series of stages in a product’scommercial life. o Introduction: 1/50 ideas generated actually make it to stage oneo growthThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.o Maturity: sales have escalated and peaked. No need to come out with the new and


View Full Document
Download Principles of Marketing (Continued)
Our administrator received your request to download this document. We will send you the file to your email shortly.
Loading Unlocking...
Login

Join to view Principles of Marketing (Continued) and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Principles of Marketing (Continued) 2 2 and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?