COM 259 1st EditionExam # 2 Study Guide Chapters: 3,5,6,8VocabularyStudy Suggestion - Know the correlation between each word. Attempt to write sentencesthat allude to the next word in a sequential series. 1. Foundations 2. Utilitarian 3. Deontological 4. accreditation 5. A.P.R. 6. A.B.C.7. Professional attributes 8. liable slander 9. R.A.C.E. 10. exploratory research11. formal research12. Primary Public 13. Secondary Public14. Intervening public 15. special public 16. attainable goals 17. strategy 18. tactics 19. Controlled Media 20. Uncontrolled media 21. circulation trends 22. Daytimers 23. freelance writers 24. circulation giants 25. video news release (VNR)26. time shifted viewing 27. New Media 28. Social Networking 29. Viral Campaigns 30. pitch letters 31. AM These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.32. FM Example QuestionsStudying Idea- Re-write all your notes onto note cards and attempt to memorize themlike a speech. 1. what are the 3 sides to the ethical decision-making triangle? a. duty, dignity and respect, intention b. duty, dignity, respect c. morality, respect, perspectived. no harm, treat others with respect, morality 2. What is the difference between Strategy and Tactics? a. deliberate vs. accidentalb. general vs. specific c. TV,Radio vs Magazine,Newspaperd. public vs buisness 3. The acronym R.A.C.E. has been used to describe the public relations process. What doesthe “R” stand for in the acronym?a. replacement b. recognition c. research d. relationships 4. Which is NOT a form of informal or ‘exploratory’ research methods?a. personal contactsb. mail analysisc. one on one interviewsd. ombudsman 5. What is time shifted viewing? a. watching recorded tv (i.e. tivo)b. watching tv offered on hbo (i.e. paperview)c. watching shows sold to streaming companies (i.e. netflix) d. watching shows in a larger audience setting (i.e. a movie screening) 6. Which of the following guidlines is good for media relations? a. asking if they are using your press release b. be witty and joking with reporters c. not asking for ‘kills’d. bribe the editor to place your release in the paper Example Essay Questions Study Suggestion- Write a paper (4-5 paragraphs) based on the essay questions1. Your firm is one of several under consideration by a prospective client planning tointroduce a new service. The company anticipates severe opposition from certain groupsand politicians. You are given confidential information as to the service and thecompany’s plans for you to use while developing your firm’s proposal. The companyawards the contract to a competing firm. Can you disclose the information to thecompany’s opposition?2. What are the 10 steps to planning components of a major case? (i.e. key findings…)3. Explain the different research methods and how they are used at each step of anexperiment within the public relations